Stapleton's has reponded to the news that it recently beat stiff competition to be re-named as Tyre Wholesaler of the Year at the NTDA Tyre and Fast Fit Awards 2011 held at the Hilton Metropole Hotel in Birmingham on 20 October.
Stephen Childs, head of range planning and marketing said that the award demonstrated the company’s continued commitment to its customers and the efforts made to cement strong relationship with its trade customers, as well as the hard work of its staff to ‘go the extra mile’. “To be voted as number one Tyre Wholesaler for a second year running is a great achievement, made even more special as the award is given based on the support of our customers. Our focus continues to be on developing strong customer relationships and delivering a first class service across the business,” he said.
Wholesaler Stapleton’s offers high performance tyres from premium to budget brands, with the aim of providing a tyre for every car on the market. “With HP tyres, as with every other type, we’re steered by what our customers tell us they want: and that’s the total assurance that we’ve got every fitment imaginable available from stock – and at prices to suit every budget too,” says Stephen Childs, head of marketing & range planning. The wholesaler says it has a “proliferation of excellent products in the mid-range and budget sectors”, showing that high performance… tyres “are no longer the preserve of the wealthy end of the market spectrum”. Stapleton’s argues that it “tacitly acknowledges that quality and performance are for all of its customers at affordable prices and not just for the select few”.
Stapleton’s has launched a new website in line with its new brand identity. The new look website is a modern, straight-forward way for customers to find out more about the company and includes a link to ProfitLink where they can purchase tyres online. www.stapletons-tyres.co.uk also offers additional features including a list of products, delivery and regional sales support information and a breakdown of contact details for each area of the business.
Stephen Childs, the marketing manager of Stapleton’s, said: “The site is exactly what we want to offer our customers. It is extremely efficient and easy to navigate, with clear drop-down menus and a separate section for each area of the business.
“The web site is now consistent with our online purchasing service, ProfitLink, which was also recently improved and includes up to the minute price and stock information as well as acting as a useful retail tool for customers, automatically calculating selling prices to set parameters.”
UK tyre wholesaler Stapletons has appointed a new marketing manager to spearhead the company’s next stage of development. Stephen Childs (32) joins the Letchworth-headquartered company, which is the UK’s leading supplier of passenger car tyres to the wholesale and dealership sectors and also has 48 thriving automotive retail centres in the UK.