Off-road tyre specialist BKT has signed a new sports sponsorship deal. The Indian group will be a Premium Partner of EuroLeague Basketball, organiser of the two most prestigious European basketball club competitions, over the next three years until the 2022/23 season. The Turkish Airlines EuroLeague and the 7DAYS EuroCup bring together 42 teams, representing 14 countries. BKT branding will be present at the first round of 2020/21 season games on 1-2 October. It will be displayed on LED systems, Jumbotrons and on-site initiatives. BKT will also gain television exposure via graphics and headers and pre- and post-game interview backdrops. BKT will also appear on EuroLeague and EuroCup digital and social media.
Extending its sports sponsorship engagement beyond football, Apollo Tyres has entered into a five-year agreement with former Indian international cricketer and team captain Sachin Tendulkar. This is the first time an individual celebrity has served as Apollo brand ambassador.
The 2018 European Athletics Championships will take place in Berlin from 7 to 12 August, and after being part of the IAAF World Championships London 2017 and the IAAF Indoor World Championships Birmingham 2018 as National Partner, Toyo Tires has now extended its association with athletics as an Official Partner for the event in the German capital.
The European Tyre Recycling Association (ETRA) has launched a campaign to refute ‘allegations’ about the impact of tyre rubber granulate used in sports fields. In recent years, it says, ‘unfounded claims’ have been made that recycled tyre rubber can harm those coming into contact with it while playing sports – in particular, those in goalkeeping roles. However, despite two decades of research into the subject funded by industry, governments and public interest groups, “there is no empirical research that links tyre rubber to cancer”, ETRA asserts.