HiQ will move “nearly all” of its promotion of the HiQ fast fit network away from traditional newspapers, radio and trade press to more online exposure, the network’s Wolverhampton PR agency Connect has revealed. The move follows the revamp of HiQ’s website for a new look and engagement strategy. Social media streams will be important to the brand’s new marketing strategy, with its website introducing a multi-media blogging channel from the end of March.
It’s now half a decade since TyreSafe first set out to improve safety on UK roads. The 2006-established organisation is celebrating its fifth anniversary, and upon reaching this milestone can reflect with pride that, during the years it has contributed to public awareness on tyre safety, the number of motorists (as reported by DfT figures) killed or seriously injured in tyre related accidents has dropped 38 per cent.
Fast fit network HiQ has launched its new-look website, and it says the improved hiqonline.co.uk site offers more than just a pretty face. In addition to a number of tried and true features retained from the previous site, HiQ says the new site offers users a number of useful tools, including a tyre pressure reminder, ratings and reviews of local HiQ centres, information about the latest promotions as well as printable tyre guides. The site also features a section where customers can leave feedback about their local HiQ experience.
To better target female consumers, Cooper Tire & Rubber has signed a parternship with well-known North American online automotive resource AskPatty.com. This formal agreement continues the tyre maker’s relationship with AskPatty, which began in July with a series of online articles supported by AskPatty’s social media outlets to help educate women on the importance of tyre care.
Continental Tyre Group Ltd has appointed Mark Griffiths as communications assistant to work alongside communications manager, Laura Hardy within this newly created role, covering all aspects of the brand’s public profile.
Griffiths 24 recently returned from a year living in Paris teaching English. Before this, he studied for his BA Journalism degree in 2008 graduating with 1st class honours, going on to complete his MA in Automotive Journalism in 2010 with Merit.
A large blaze that broke out in a warehouse at Neolay Ltd’s tyre recycling plant in Croydon on September 22 is said to have badly damaged the building, however no injuries have been reported and the company states it remains “business as usual” for most of its product lines. London Fire Brigade remained at the scene for most of the day after dispatching at least six fire engines, 30 firefighters and an aerial appliance.
Tyrepress.com is never one to shirk a challenge, and when tyre supplier Maxxis International called the editorial office recently to announce a fantasy football league open to members of the trade and consumers alike, we already had our squad’s two goalkeepers selected (Paul Robinson and Chris Kirkland warming the bench – thanks for asking). The company is offering the chance to win prizes for the top-scoring managers each month. Should you want to join in, you first need to select your team at http://fantasy.premierleague.com. After that, click on the 'Leagues' link at the top of the page and select “Join a league”; chose “private league” and enter the code 1670445-352645 to join. Maxxis has sponsorship agreements with two of England’s top tier’s longest-standing clubs, Liverpool and Aston Villa, at whose grounds the brand will display its advertising materials.
Federal has become the latest tyre maker to embrace social networking and has announced the launch of its Facebook and Twitter accounts. The Taiwanese manufacturer states it launched the sites after listening to what its customers want and it will use both popular platforms to share its latest news, press releases and photos. Federal’s Facebook and Twitter sites are complemented by the Federal YouTube channel, which features a wealth of motorsport-related content.
In a statement following up on the June 11 theft of the Team Japspeed 1JZ Subaru Impreza from Santa Pod Raceway, Maxxis shares it has begun an investigation into security issues arising from the incident. The tyre maker also took the opportunity to thank the many performance car fans who assisted in the search for the stolen vehicle.
As part of what it calls “an overall corporate strategy aimed at enhancing customer engagement opportunities,” Yokohama Tire Corporation has appointed United Future its digital marketing agency of record. In this new role, the California-based agency will work together with Yokohama to develop strategies, implementation tactics and business analytics.
Pirelli Tire North America has renewed its ‘Interactive Agency of Record’ relationship with independent interactive agency Rosetta through 2012. Rosetta began developing an interactive advertising and marketing programme for Pirelli last year, indentifying the tyre maker’s customers and determining how they can be best reached; as part of the strategy developed as a result, Rosetta led Pirelli's search and online display marketing efforts in 2010, the first consistent digital programme Pirelli has executed in North America.
The first phase of the Tire Retread & Repair Information Bureau’s totally redesigned www.retread.org website has gone live, and offers visitors numerous new features including a full resources section including a retread buyer’s guide, studies regarding retreading, a calendar of industry events and a DOT code searcher. A members-only section provides community-based tools to connect members geographically or through similar product interests.
A ‘six figure’ investment in online marketing has been outlined at the recent HiQ national conference. This sum will cover a pay per click and rich media campaign driving new business to the fast fit network’s website, where each of the company’s 150 centres hosts its own bespoke micro site. The year-long online campaign will begin in January and target popular search engines including Google, Bing and Yahoo. HiQ says it will also shortly announce some new strategic online partnerships in the affinity marketing arena.
In a bid to provide an additional channel of communication with retailers and consumers, Maxxis Tyres (UK) has turned its attention to the social media scene. The tyre maker has set up a Facebook page to raise its profile and enable everyone associated with the company to keep up to date with latest developments, particularly in relation to its sponsorship deals and promotional activities in support of the performance/tuning market.
The first HiQ National Franchise Conference of 2010 – taking place today and yesterday at the Mercure Albrighton Hall Hotel near Shrewsbury – saw the launch of the fast fit network’s latest national advertising campaign to find the UK’s “local heroes”. The new promotion is designed to deliver HiQ’s concept of itself as a “national brand driven by local business, local heroes” by allowing local communities to recognise the contribution of local people, said marketing manager Geraldine McGovern, introducing the eight month public relations programme. In addition, the local hero campaign will be represented in national media outlets by new brand ambassador and British Olympic gold medallist Sally Gunnell, who spoke to the franchisees about being “able to champion the work of others.” Gunnell talked of the value of others’ support in helping her achieve sporting success, drawing comparisons with the relatively unrecognised contribution of selfless people to the local area. The campaign, she said, will offer communities the chance to “recognise the people that often we don’t really think about.”