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You are here: Home1 / social brand equity

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@sign of the times

Company News, Premium, UK News

No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.

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Related news:

  1. Cooper tops global social media ranking
  2. Tyre Safety Month 2014 launches
  3. Pirelli leading global social media tyre brand 2015
  4. Cooper regains global tyre social media crown
8th October 2013/by Tyrepress Editors

How social nets, price comparison are influencing online tyre business

Company News, UK News

Things move quickly in the online world. Even business moves “at the speed of thought” as Bill Gates suggested in the title of his book of the same name. While the tyre industry has shown some signs of reticence when it comes to doing business over the Internet, in recent years the tide has turned and most large (and many small and medium sized) tyre companies now see online involvement as a permanent part of their business. However recent developments in social marketing and price comparison sites only go to show that if you don’t keep up you may lose out. Tyres & Accessories analysed the latest data and spoke to some leading players on the frontiers of tyre e-business to see what pitfalls and opportunities lie ahead for the UK and European tyre business.

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Related news:

  1. @sign of the times
  2. Cooper tops global social media ranking
  3. @Goodyear_UK is top social tyre brand
  4. Michelin takes global social media double
22nd September 2011/by Tyrepress Editors

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