Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
Tyres already play a key role in effective vehicle braking, but a marriage of tyres and technology can enhance this. The Goodyear Tire & Rubber Company and Dutch research organisation TNO are working towards this end and are collaborating on a demonstration vehicle that will test the implications of connected tyres talking to the vehicle’s control system, specifically the anti-lock brake system (ABS).
Michelin has announced pioneering plans to equip all its new car tyres with Radio Frequency Identification (RFID) chips by 2023. Continuing its long history in the development of tyre-orientated RFID technology (including the global launch of a truck tyre RFID solution in 2012) Michelin says up to 1.5 million RFID-equipped car tyres will be delivered as early as 2020.
Tyre people often remind us that the tyre is a vehicle’s only point of contact with the ground. This is, of course, true and a very salient point. However, as tyres get smarter, so are roads and infrastructure.