Idle vehicles around the UK as a result of Coronavirus lockdown measures introduced in late March could lead to considerable damage to car batteries. In-vehicle electrical systems and alarms drain the battery continually, alongside the natural loss in charge. These factors could result in significant numbers of batteries requiring recharging or replacement in the coming months. Aftermarket supplier The Parts Alliance is encouraging garages to offer a battery testing service to their customers proactively. The company has produced a range of marketing materials to help promote such an offering.
Tockwith Motorsports’ (TMS) Jemma Moore became the youngest-ever winner in the GT4 South European Series after securing victory in her Trico-liveried Ginetta G50 at a rain-swept Estoril, the final round of the 2019 season.
The Parts Alliance’s new Midpoint Distribution Centre opened its doors for garage customers last week, attracting a total of 250 attendees including 25 key suppliers. The open evening, held on Thursday 13 June had originally been intended to take place at GSF Birmingham but was moved to Midpoint to involve eager customers of local branches of CES and Bromsgrove Motor Factors too.
The Parts Alliance is rolling out ‘The Big Drive’ as the latest in a series of eye-catching national promotions. Billed as the ‘Luxury Edition’ and running until the end of November, the promotion gives garage customers the chance to win a Jaguar XE car in either the classy Portfolio or exciting R-Sport models.
The Parts Alliance says it is continuing to see impressive sales growth across its DriveTec range. The trading group has invested heavily over the last 18 months in developing the product range, enhancing quality and updating packaging to ensure DriveTec delivers across all product categories on its promise of offering trade customers high quality products at a competitive price point.
The Parts Alliance says ‘tremendous support’ was instrumental to the success of its Spring Trade Show. The event was held on Thursday 19 April at The Chateau Impney Hotel’s Exhibition Centre in Droitwich Spa. As the UK basked in sunshine and record-breaking April temperatures, garages resisted warm weather temptations and turned out in record numbers.
The Parts Alliance’s ‘City Brakes’ promotion, which runs until the end of April, has found some of the 25 garages set to win luxury trips to top European cities. The holidays include three nights’ accommodation with flights and transfers for two people to Budapest, London, Amsterdam, Prague, Edinburgh, Paris, Dubrovnik, Rome, Barcelona or Brussels.
The Parts Alliance has announced Steve Patch, Parts Manager of W&M Stevens as the first garage customer to win the ‘road trip of a lifetime’ along America’s iconic Route 66 in the current ‘Dream Drive’ promotion. Patch said: “I’m truly blown away to win a real once in a lifetime prize. It really is one of those bucket list moments.”