We are all familiar with the likes of MoneySuperMarket, CompareTheMarket and Confused.com. Beginning with financial and insurance products, these sites set out to give consumers more choice and the ability to compare the prices. Owing to the fact that tyres are arguably more complex, the tyre industry has moved a bit slower when it comes to comparison. During the last year or so, however, tyre comparison has come of age. So, who are the main players, what are the differences and where did tyre comparison all begin?
This year Amazon really stepped up its presence in the tyre space, especially in the USA where the company is now dominant across online retail in general. To be specific, a whopping 50 per cent of everything bought online is from Amazon. But these figures are not just an American phenomenon. In the UK, 33 per cent of online retail is conducted through Amazon. This makes Amazon the fifth biggest retailer in the UK, just behind the big supermarkets. The point is that, now we know Amazon is moving into the tyre space, anything that is happening in the US has resonance in the UK market as well.