Maxam Tire International will exhibit its latest OTR, agricultural, industrial and construction product lines from its large stand in Hall 7 (7E19). While this positioning echoes the brand’s positioning two years ago at the last Essen event, much has since changed, with its head office moving to Birmingham and Sailun Europe head Martin West taking over as managing director. Maxam has also appointed new managers, who will attend the show.
Maxam Tire International Limited has appointed a new senior product marketing manager. Shaul Nuri brings more than three decades of tyre industry experience to the position, and will focus on developing Maxam market share in the agricultural tyre segment with the Agrixtra and Flotxtra ranges. Shaul will also provide input into Maxam’s other core segments, OTR and construction.