Target Tyres in Sowerby Bridge is reporting increased business in its first year as a Landsail key dealer. An independent tyre company, Target Tyres specialise in a full range of car, SUV and van tyres.
As winter tyre specialists Target Tyres were also attracted by the Landsail winter tyre range. Target’s exclusive Winter Tyres Club offers customers who buy winter tyres from them free storage for their seasonal tyres, discounted re-fitting and fitting reminders.
Landsail tyres, which are produced by Qingdao Sentury Tire Co. Ltd in China’s Shandong province, are offering their tyres for magazine testing in a bid to demonstrate the quality of its products. According to the company, the move made as the Landsail brand reaches its fifth anniversary, follows accelerated investment in engineering, production capabaility, and […]
How does a tyre manufacturer grow from nothing to having large-scale international sales and a few percentage points of market share in a country like the UK in just five years? The answer is by starting with a blank piece of paper and by virtue of some strategic acquisitions.
Since the dissolution of its exclusive distribution agreement with the Maxxis brand, Grouptyre has continued to evolve, both in terms of the service offered by members and its brand strategy. While the wholesaler’s managing director, Karl Naylor said that it was “no longer in our customers’ interests for us to be over-dependent on one primary push brand”, the company has been particularly active in relation to its Evergreen brand, extending the Evergreen Performance Centre programme to retailers. In addition, the company has introduced the brands Landsail and Rapid, both of which are focussed on the end of the market particularly sensitive to economic pressure. As it has built the profile and image of Evergreen, manufactured by Jinyu Tire, these brands – also made in China respectively by the Sentaida and Shengtai Groups – have allowed Grouptyre members access to newer, less established margin brands simultaneously.
Sentaida International has opened its new tyre plant, Cenchelyn Tire Co. in Qindao, China. The building of the “state of the art” plant was reported on Tyrepress.com when it was two-thirds of the way through its development in September last year.
The marketer said the new plant features “state-of-the-art machinery from Germany, Japan, and the Netherlands.” Sentaida said that in 2010 the plant’s production capacity will increase to 6 million tyres with a focus on the 17- to 30-inch UHP segment. Company sources suggested last year that the total production would touch 10 million units in 2013.
The manufacturer concluded that as a result of the new facility, it will offer the Delinte UHP brand exclusively throughout the US, and offer customers the opportunity to create their own personal private brands. (Tire Review/Akron)
The Zisser Tire Company has entered into an agreement with Sentaida International for the purchase of the Zisser Tire Wholesale operation. The acquisition by Sentaida International will be limited to Zisser’s wholesale division, and the transaction is scheduled to be completed on November 21. Sentaida International, part of the China based Sentaida Group, is currently headquartered in Southern California and owns the private brands Sentaida and Delinte. It also acts as the agent for a number of brands in the US, including Linglong UHP.
