Zynga Inc. has partnered with Toyo Tires to bring a custom-built vehicle into the mobile drag racing game CSR2. Fans have been given the chance vote for their favourite custom car showcased at Toyo Tires’ Treadpass event during the SEMA Show in Las Vegas (5-9 November). The winning vehicle will then be implemented into CSR2 as a playable car in 2025.
ZC Rubber showed four of 13 new designs of its Westlake Gen II truck tyre lineup at SEMA 2024 (5-8 November 2024), setting the stage for a “comprehensive North American launch”. At the same time, ZC Rubber has also expanded its ARISUN passenger tyre lineup with two additions.
The SEMA 2024 show debuts today in Las Vegas, and at the event Kumho Tire U.S.A. is launching no less than three ultra-high-performance tyres for North American customers. The new arrivals are the Kumho Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72, tyres that “bring next-generation compound and tread design technology for superior performance without compromise.” Kumho plans to make these tyres available in the local market by spring 2025.
Liqui Moly USA will participate at this year’s SEMA (Las Vegas Convention Center; Central Hall, booth 23619; 5-8 November) and AAPEX (Venetian Expo and Caesars Forum Las Vegas; Main Hall, booth #A3438; 5-7 November) in Las Vegas. The renowned lubricant specialist will showcase its automotive products in two themed booths.
The 2024 edition of SEMA is expected to attract over 140,000 attendees from more than 140 countries and territories. Hamaton’s team will exhibit at booth 41131 in the Lower South Hall of the Global Tire Expo and showcase their brand-new, app-based BLE Retro-Pro retrofit TPMS system for trailers, RVs, and non-TPMS-enabled passenger vehicles and light trucks.
In the US, the Tire Industry Association (TIA) is hosting a “Right to Repair Summit,” on Monday, 4 November 2024, at Planet Hollywood Las Vegas Resort & Casino. The Summit, scheduled from 14:30 to 16:00 in the Melrose 4 room, comes on the eve of the Global Tire Expo (GTE) and SEMA Show. Prior to the Summit, attendees are invited to a luncheon from 12:30 to 14:00 in the Melrose 3 room, which provides a pre-summit networking opportunity.
Half a year after launching its flagship Prinx brand in Europe, Prinx Chengshan has debuted Prinx across the Atlantic. It recently brought a swag of products to show off at the SEMA show, including the Prinx Hi Country HT2 urban SUV tyre, R/T HR1 off-road tire, and HM1. The tyre maker is also promoting the Prinx brand in the North American market via a new website, prinxtireusa.com.
Tyre Pressure Monitoring System company Hamaton will return to the Specialty Equipment Market Association (Sema) Show at the Las Convention Center between 31 October and 3 November, 2023 (booth 41129 of the Global Tire Expo in the South Hall Lower). Hamaton will showcase its new Cloud-Pro TPMS system alongside its full TPMS product range, including diagnostic tools and an extensive range of valves, workshop tools and TPMS consumables.
Mickey Thompson’s Baja Legend EXP off-road have claimed 2021 Specialty Equipment Market Association (SEMA) Show Best New Product Awards in the Tire and Related Product category. Mickey Thompson’s ET Street Front drag tyre and Cooper Tire’s Discoverer Snow Claw were also named runners-up.
SEMA, the US Specialty Equipment Market Association, has cancelled its 2020 Show, due to take place 3-7 November in Las Vegas. The association said it made the decision due to Covid-19 and concerns that event facilities and services will be unavailable. It was informed by difficulties in preparations arising from “mounting uncertainty” about the show’s status. It added that full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.
Italian tyre brand Momo is celebrating a successful week at the 2019 SEMA Show in Las Vegas, USA in which the firm hinted that it will launch a new product next year.
The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2019 SEMA Show. SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.
Warren Kosikov has been named vice-president of sales for the Specialty Equipment Market Association (SEMA). In this position he will lead the sales team and guide the day-to-day sales strategy for both the SEMA and PRI Shows, SEMA News and Performance Racing Industry magazines and related media content. Kosikov, who joined SEMA in 2014, has more than 30 years of industry experience.
Meguiar made a new addition to its popular Ultimate line at the recent SEMA show in Las Vegas – Ultimate All Wheel Cleaner. The new wheel cleaner is said to be “a powerful formula that offers deep cleaning, yet is gentle enough that it can be used on any wheel finish or type”.
The Specialty Equipment Market Association (SEMA) has voiced its disapproval of US President Trump’s aim to impose 25 per cent tariffs on a range of products imported from China; the US-based association, which represents the vehicle aftermarket, says it opposes these tariffs as well as the Trump administration’s tariffs on steel and aluminium and the threatened tariffs on imported cars and automotive parts – it considers them “as misplaced and having the potential to impose significant harm on US businesses and consumers.”
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