Saracens Tyres has put any plans to celebrate its 50th anniversary on hold to focus its efforts on helping its customers stay fully operational throughout the coronavirus pandemic. The Michelin Quality Centre-approved dealer is keeping its doors open during the UK’s lockdown period to support key workers in the transport and agricultural industries who are working around the clock to help keep essential supplies, including food, moving.
Eight technicians representing Michelin Auto Professional dealers across the UK and Ireland have become the first to complete Michelin’s new Licensed Retail Tyre Technician course – with a further eight scheduled to take part in July.
The group of 16 are undertaking the two-day course as part of Michelin’s Tyre Academy 2018 – a series of annual events run by Michelin to help advocate dealers retain the best talent within their dealerships.
Saracens Tyres has become the first agricultural tyre dealer in North Wales to join Michelin’s Exelagri dealer partnership programme. The company joins nearly 800 farm tyre specialists selected by Michelin across Europe to carry the company’s accreditation of agricultural expertise. Admission to the network follows an independent 48-point quality audit looking at all aspects of the dealer’s operations, from the levels of staff training and the cleanliness of its workshops, to equipment standards and the quality of advice given to farmers and contractors.