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First Brands Group becomes sponsor for the CAT Awards 

Trico

First Brands Group – parent company of prominent brands Trico, Airtex and Autolite – has revealed it has become a category sponsor at the renowned CAT Awards in February 2023. One of the main focuses for First Brands Group in 2023 will be to continue to educate the industry, with technical material, partnerships and training campaigns as its top priorities. To further support this strategy, as well as marking its OESAA membership earlier in 2022, First Brands Group has become the sponsor of the ‘Training Award Of The Year’ category at the CAT Awards, a brand new award that celebrates the best training given at all levels in the industry. 

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Trico-branded Porsche competes in first round of Porsche Sprint Challenge

Trico

The Trico-sponsored Porsche Cayman made an instant impact at Donington Park at the weekend (19-20 September) with driver, Sarah Moore, securing sixth and seventh place results at the two-race meeting. The Porsche Sprint Challenge Great Britain is contested by identical, 425 hp 718 Cayman GT4 Clubsport cars, so with equal performance, it’s the skill and abilities of the drivers that makes the difference, rather than the development of the machinery.

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Expert showcases wiper blade fitting videos on YouTube

Trico

Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.

Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.

Read more

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Double victory and GTC Championship crown for Trico in Portugal

Trico celebrated 1-2 finishes in both GT4 South European Series races in Portugal and the GTC Championship title for Marmaduke Hall and Ed Moore. Taking top spot on the podium for both Saturday and Sunday’s races at the Portimão circuit, securing the GTC category title, they were joined on the second level by the sister car of Moh Ritson and Sarah Moore on both occasions. The third Trico-liveried Ginetta of Jemma Moore and Callum Bradshaw finished just shy of the podium in both of the weekend’s races.

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Rear wiper blades ‘an excellent upsell opportunity’ – Trico

Rear wiper blades should be changed just as frequently as the blades at the front-end of the vehicle, according to the experts at Trico, an original equipment (OE) manufacturer and supplier of wiper blade systems.

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Trico signs distribution deal with Optimal UK

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Trico has signed a distribution agreement with Optimal UK. The wiper blade company will supply the Exact Fit, Flex, Neoform and TX ranges to Optimal’s network. The original equipment (OE) manufacturer and supplier states that Optimal UK’s commitment to delivering premium quality products with fast and efficient customer service is “a perfect match for the Trico ethos.”

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Football: Automotive media emerges victorious against Trico

Members of the automotive media – including players from Tyrepress.com – have won the Trico Cup for the first time after a magnificent 4-3 comeback against Trico.

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Trico and Mafco Autobar reveal ‘perfect summer’ promotion

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Trico has joined forces with Mafco Autobar to launch a sizzling summer giveaway, offering customers the opportunity to win fantastic prizes – perfect for the hot weather – and everyone’s a guaranteed winner when they purchase Trico wiper blades via Mafco Autobar.

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Trico’s Sarah Moore secures Britcar points haul at Donington Park

Trico brand ambassador and reigning Britcar Dunlop Endurance Championship titleholder, Sarah Moore, clinched a double-points finish in the fourth-round of the series, held at Donington Park.

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Trico onto top spot as inaugural GT4 South European Series gets underway

Trico enjoyed a winning start to its GT4 South European campaign, as the inaugural series got underway at the Nogaro circuit, with the Tockwith Motorsports (TMS) pairing of Marmaduke Hall and Eddy Moore securing class victory in race two.

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Trico looks forward to ‘significant growth’ in 2019

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Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.

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Trico & 90 years in Europe – I’ll drink to that

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Something’s brewing over at Trico, and it isn’t trouble. The company has been present in Europe for 90 years now, and in correct birthday form is celebrating with beer.

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Trico to showcase new slogan, ‘Excellence in every blade’, at Automechanika Frankfurt

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Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.

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Toyota choose Trico blades for Lexus range

The Toyota programme has been extremely successful since its launch less than a year ago and now Toyota has decided to use Trico blades for the Lexus brand. Trico was awarded the business by the Japanese automotive manufacturer after impressing with the quality of design and manufacture of its hybrid range.

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