Trico celebrated 1-2 finishes in both GT4 South European Series races in Portugal and the GTC Championship title for Marmaduke Hall and Ed Moore. Taking top spot on the podium for both Saturday and Sunday’s races at the Portimão circuit, securing the GTC category title, they were joined on the second level by the sister car of Moh Ritson and Sarah Moore on both occasions. The third Trico-liveried Ginetta of Jemma Moore and Callum Bradshaw finished just shy of the podium in both of the weekend’s races.
Rear wiper blades should be changed just as frequently as the blades at the front-end of the vehicle, according to the experts at Trico, an original equipment (OE) manufacturer and supplier of wiper blade systems.
Trico has signed a distribution agreement with Optimal UK. The wiper blade company will supply the Exact Fit, Flex, Neoform and TX ranges to Optimal’s network. The original equipment (OE) manufacturer and supplier states that Optimal UK’s commitment to delivering premium quality products with fast and efficient customer service is “a perfect match for the Trico ethos.”
Trico has joined forces with Mafco Autobar to launch a sizzling summer giveaway, offering customers the opportunity to win fantastic prizes – perfect for the hot weather – and everyone’s a guaranteed winner when they purchase Trico wiper blades via Mafco Autobar.
Trico enjoyed a winning start to its GT4 South European campaign, as the inaugural series got underway at the Nogaro circuit, with the Tockwith Motorsports (TMS) pairing of Marmaduke Hall and Eddy Moore securing class victory in race two.
Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.
Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.
The Toyota programme has been extremely successful since its launch less than a year ago and now Toyota has decided to use Trico blades for the Lexus brand. Trico was awarded the business by the Japanese automotive manufacturer after impressing with the quality of design and manufacture of its hybrid range.
Trico has redesigned the packaging of its Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback the revamp has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.
Trico will be presenting Epic Accessories with a Peugeot van at the A1 Spring Trade Show, after having successfully exceeded their target during the three-month wiper blade promotion following A1’s Convention last year.