Sailun states that it has boosted sales growth and market share “in many European countries” since the introduction of its new car and truck tyre distribution strategy in 2011. The cornerstones of this strategy, which the manufacturer describes as “relatively simple” with “several key interlocking components”, including the full range of Sailun car, truck and bus, summer, winter, and all-season tyres will be demonstrated on the Sailun stand at Reifen 2016: Hall 7, stand 7D20.
Sailun Tyres has launched two new passenger car tyres developed particularly for the European market in an event held in the Brittany village of Lohéac, France. The tyres both appear in the company’s Atrezzo PCR line; the Atrezzo Elite asymmetrical high performance tread and the Atrezzo Eco, designed as a more eco-friendly alternative to sit below the Elite in terms of size profile. Compared to their predecessor, the 90-size SH-402, the tyres both have patterns in keeping with current market trends. During the presentation of the two new tyres, Sailun also gave details of its first all-season tyre, the Atrezo 4 Seasons, which has also been launched in five sizes. The event follows Sailun’s collaborative events in Lohéac and Val d’Isère with its French distributor DistriCash, though this time the manufacturer was “standing alone,” in the words of Sailun Jinyu (Europe) managing director Martin West, with guests attending from across Europe.
Sailun spent 2014 supporting the growth of its passenger car tyre range, with a number of dealer and tyre testing events, as well as prominent stands at the world’s biggest tyre fairs. Having appointed ex-Kumho technical director, Thomas Jang in November 2013 to oversee the development of its PCR products, Sailun’s European operation has also worked to support its dealers, increasing its business development staff based in Solihull, and co-hosting events such as a week of tyre testing at the historic Lohéac circuit and one for winter tyres in at the Alpine track in Val d’Isère, both with French distributor, Distri Cash.
Tyre manufacturer Sailun showed its commitment to the US market by bringing online its tariff-beating Vietnam plant earlier in the year. Now, at an event co-hosted by distributor DistriCash in the picturesque Brittany village, Lohéac, France, the manufacturer has demonstrated its growing response to European markets’ performance demands with its latest ultra-high performance tyre, the Atrezzo ZSR.