Reifen China, which is described as “the trade fair for the Asian tyre market” is ready to run from 1 to 3 December 2016. The show is being held at the Shanghai New International Expo Centre in the Pudong area of the city.
Reifen China, which is organised by China United Rubber Corporation and Messe Essen will present wheels, tyres, repair material, valves, garage equipment and accessories amongst other products.
Messe Essen, the organisers of the biennial Reifen event, looks likely to bow out gracefully at the end of an era represented by this year’s show. In the last Essen-hosted show ahead of its “trailblazing” move alongside Frankfurt’s Automechanika show in September 2018, or retreat in the face of Koelnmesse’s rival Tire Cologne show (see the April edition of Tyres & Accessories for complete details of the move, then delete as you see fit), the 24 to 27 May show will host 675 exhibitors, presenting their innovations for the tyre sector. This, Messe Essen states, represents a new record number of exhibitors in Reifen’s decades-long history. The organisers have also notched up another record with regard to the exhibition area: Reifen 2016 will occupy just over 60,000sqm of exhibition space.
Messe Essen and the China United Rubber Corporation (CURC) have completed their review of December’s Reifen China show, saying that the show, in conjunction with RubberTech China, continued its upward trajectory in visitor numbers. Messe Essen says that “around 17,500 visitors” gathered at the Shanghai New International Expo Centre between 3 and 5 December 2014, an increase of over 15 per cent year-on-year.
The organiser of the inaugural RubberTech Europe fair reports a successful debut at Reifen 2014. China United Rubber Corporation (CURC) says RubberTech Europe “met with a very positive response amongst the exhibitors and the visitors” and “supplemented the range on offer at Reifen in very way.”