The tragedy of war always has repercussions. Russia’s invasion of Ukraine at the end of February is no exception. With reports of thousands of deaths and hundreds of thousands of people already displaced, the human cost is incalculable. While blood is being spilt in Ukraine at a horrifying rate, this war is being fought on at least three fronts: military, electronic and financial. The human cost of the military dimension is beyond the scope of this publication. Likewise, cyber-warfare is probably a bridge too far (unless we are talking about vehicle cyber security, which is of increasing importance right down to the aftermarket garage level – see pages 16 to 17 of our forthcoming March edition for more on this). The economic cost of the war in Ukraine, however, will have an inevitable impact on European tyre production directly due to conflict and indirectly due to logistics and the impact of sanctions.
At the end of 2021 Ukraine’s only domestic tyre manufacturer, Rosava, hailed the strength of its partnerships with neighbouring Belarussian tyre manufacturing materials suppliers. Rosava representatives said “Established partnerships are the most effective tool for achieving common goals. Thus, our partners are always welcome to visit our company.”
A first for Rosava – the Ukrainian tyre maker reports having shipped more than a million tyres to European markets within the space of a year. During the first ten months of 2021 it sold more than a million Remiorri and Rosava passenger vehicle tyres, 150 per cent more than during the same period of 2020. The tyre maker also added two European countries – Cyprus and Portugal – to its supply map this year.
Ukranian tyre maker Rosava has shared an update on its activities in the US tyre market. It began exporting tyres to the USA in 2019, initially exporting 50,000 tyres a year. Rapid growth ensued, and Rosava reports that it has shipped 400,000 tyres to the USA in the first nine months of 2021.
A focus on export markets seems to be delivering results for Ukrainian tyre maker Rosava. The company is developing a “niche strategy focused on the European and US markets,” and reports that exports have grown to 61 per cent of total sales in the first half of 2021, up from 45 per cent in the first half of 2018. “This is possible due to the continuous upgrading, expansion of the tyre range and improvement of rubber compounding based on international standards,” shares the tyre maker.
Six years ago, when Brazil introduced anti-dumping duties on car tyres imported from Ukraine, tyre maker Rosava withdrew from this market. It reports that it is now back, and following negotiations with a key player in Brazil’s tyre market will begin shipping 50,000 summer tyres a month.
Rosava reports that its modernisation programme is continuing despite the coronavirus crisis. The Ukraine-based tyre maker shares that six containers with a new VMI Exxium tyre builder arrived at its plant today. This will allow it to extend its portfolio with increased production of 15- to 20-inch dimensions.
Ukranian tyre maker Rosava has temporarily stopped production at both its production sites as part of efforts to curb the spread of the coronavirus. It intends to halt production until 24 April. The company says shipments of products will continue from its warehouses as orders are received.
Rosava shares its pride in being the first tyre maker in the CIS region to develop and offer a passenger car tyre for 20-inch rim diameters. This CIS first it the Premiorri Solanzo S Plus in size 235/55 R20.
Tyre maker Rosava comments that “any Ukrainian manufacturer would consider supplying his products to the USA market a significant achievement.” For this reason, it is proud to announce that its products have begun to gain traction in that market.
New production machinery within the Rosava factory in Bila Tserkva, Ukraine has equipped the plant to make larger tyre sizes, and the first 19-inch car tyres to be manufactured there have now come to market. The first 19-inch fitment available is the Premiorri Solazo S Plus summer tyre in size 245/40 R19.
The tyre testing laboratory operated by Rosava has been accredited according to DSTU ISO/IEC 17025: 2006 (ISO/IEC 17025: 2005) by the National Accreditation Agency of Ukraine. The accreditation was granted on 6 August and is valid through to 2023.
Despite a company restructuring that includes the closing down of the private joint-stock company (PJSC) Rosava, the Rosava factory in Bila Tserkva, Ukraine is currently gearing up to begin production of 19-inch tyres following the installation of new plant equipment.
Rosava reports selling 3.9 million tyres last year, a 45 per cent year-on-year increase on 2015. The Ukrainian tyre maker says the greatest rate of growth was witnessed in the agricultural tyre segment, where sales were up 57.6 per cent compared with 2015. Car tyre sales rose 47.3 per cent year-on-year, while sales of light commercial vehicle and truck tyres increased by 25 per cent and 17 per cent respectively.
Investments in modernisation and new equipment will enable PJSC Rosava to extend its passenger car tyre portfolio up to 22-inch fitments. Following its purchase of machinery for the production of 17-inch rim diameter tyres earlier this year, he Ukrainian tyre maker shares that it has acquired equipment from Germany’s Harburg Freudenberger that facilitates this jump to even larger sizes.