Wholesaler Fintyre has gained exclusive Italian market distribution of the entire Triangle PCR portfolio, including the recently-presented overhauled Triangle tyre range for Europe. Triangle Tyre chose the European Fintyre Distribution (EfTD) member company thanks to its “extensive distribution coverage, its competence that distinguishes the company and its widespread presence on the Italian territory.”
Triangle’s consumer tyres will be exclusively distributed in Spain by distribution and retail company Tiresur. The agreement represents an increased footprint in Europe for Triangle; Spain is a key market in the Weihai manufacturer’s internationalisation strategy implemented since the listing on the Shanghai Stock Exchange.
Roberto Pizzamiglio has joined Triangle Tyre Europe as sales director for Southern Europe. Pizzamiglio has more than 20 years’ experience in the Italian tyre market and has covered several sales and marketing management roles within Magri Group, one of the leading tyre distributors in the country.