Rob Williams is heading Hankook Tire’s business in North America as the new President of Hankook Tire America Corp. His colleague Jong Jin (JJ) Park has been promoted to the role of Vice-President of USA PC/LT Sales, while Intae (Ted) Choi has become Vice President of North American Marketing Strategy, and Byoungjoe (Joe) Park has been named Vice President of Corporate Management.
According to the recent Hankook Tire Gauge Index, a survey of Americans’ driving habits, 46 per cent of Americans plan to purchase or lease an electric vehicle (EV) within the next five years. Therefore, the arrival of Hankook’s EV-specific iON brand across the pond is timely. Catering to local preferences, the Hankook iON range for the USA has a strong all-season flavour, and the tyre maker has introduced two lines – the iON evo AS and iON evo AS SUV.
Hankook Tire’s US subsidiary is working with advanced smart tyre technology and predictive data analytics company Revvo Technologies on a pilot programme that will integrate Hankook SmartFlex tyres with Revvo’s product suite to provide critical tyre-specific data. Data generated, such as real-time alerts, will benefit Junk King, North America’s top-rated eco-friendly junk removal and hauling company.
