Bridgestone Unveils Plans for European Road Safety Day
October 13 is European Road Safety Day. To play its part in this event, taking place for the second year, Bridgestone has planned extensive programme promoting the importance of good tyre care in road safety. Activities, it says, will include thousands of free safety checks for motorists across Europe backed by local safety education initiatives in individual countries. The free safety check-ups will be conducted by the company’s First Stop tyre dealer network, with more than 1,700 of its outlets across Europe participating. Work will be carried out within First Stop premises, in store car parks and in various public places over a three-week period.