Kenda Tires Europe will distribute its full passenger car tyre portfolio across Germany and Austria via reifen.com GmbH. The agreement took effect on 1 July 2021 and means customers can now purchase Kenda’s complete passenger car tyre portfolio from 37 reifen.com customer outlets across the region as well as from its online shop.
Apollo Tyres’ takeover of reifencom GmbH, operator of e-commerce sites in six European countries, has been described as part of the company’s strategy to expand its retail network in the European market. Apollo said its takeover will allow it to support the expansion activities of its subsidiary Apollo Vredestein, which include major investments in the European premium brand Vredestein. The company stated that it has major plans for growth via an expansion of its original equipment activities – the groundwork for which is being laid via the current construction of a new plant in Hungary.
Apollo Tyres Ltd has announced its acquisition of tyre wholesaler and online retailer Reifen.com GmbH. The German company changed hands for €45.6 million and, according to Neeraj Kanwar, vice-chairman and managing director of Apollo Tyres, the purchase of Reifen.com represents a “strategic fit in further growing our European business.