Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
UK-based tyre test specialists Tread Ltd has taken delivery of a new Golf 8 test vehicle. Up till now Tread’s company-owned tyre test fleet has included models such as the: Audi 736 SUV Q7; Audi B9 UUHP S5; VW MQB V7 Golf GTI UHP; and a VW T6 LTR.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Key products in Triangle Tyre’s new generation range for Europe came to market in the last quarter, and Triangle sees their introduction as something of a brand relaunch within the region. The arrival of these new tyre lines is accompanied by a rebooting of how Triangle presents its range as well as the promise of […]
Since launching with the mass-market focused DX390 and high performance DX640 in 2015, UK based Davanti Tyres has developed and tuned its range to target expansion into global markets. Last year the company produced its first winter tyres to increase its ability to access customers in the northern hemisphere, especially those countries with legislation requiring the fitment of cold weather tread. Now, in a press launch event at Millbrook, where development partner Tread has been testing for the brand, Davanti has brought to market another fitment designed to increase its reach into global markets, the all-terrain Terratoura, in 10 initial sizes between 15 and 17 inches.
Taiwanese manufacturer Kenda has sold products into European markets for some time, but Reifen 2014 is seen as an opportunity to enhance and solidify its position. This rejuvenation of Kenda’s European business is inspired by the establishment of a new European headquarters in Oldenburg, Germany, and two key appointments.