While the world is still adjusting to the repercussions of the Covid-19 pandemic, there has been no small measure of disruption in the standings of the world’s leading tyre manufacturers, according to our latest top 25 table. Six of the top 10 have changed places this time round, with the headline news being that Michelin has regained pole position after several years of having Bridgestone in first place. At the same time, Continental has stepped up into third position, leapfrogging the previous incumbent Goodyear.
With a pandemic, an MOT extension and three lockdowns to contend with, describing the last year as “difficult” would be an understatement. Nevertheless, tyre retailers have demonstrated that they are not only key workers essential to keeping the British Isles rolling, but also versatile and resilient businesspeople during the last 12 months. A quick look at the top 25 UK tyre retail chains 2021 table reveals that it has been a more eventful year than normal in terms of branch openings and closings, but overall the clear message is one of consolidation. As a result, the top 25 UK tyre retail chains wield more power than ever. Specifically, the top 25 now run 2528 branches between them. When our coverage of this area began back at the end of the 2008/2009 tax year, the figure was 1978. During the interim, the rough estimate for the total number of tyre retailers national has stayed stable at around 10,000 specialists (that number is roughly double that if you include general garages). This means the top 25 occupy roughly 25 per cent of the number of branches, up 6 percentage points since 2009.
As far as auto components are concerned, Pirelli has come out on top in the S&P Global Sustainability Yearbook 2021, following the confirmation that it is rated as “Gold Class”. The Sustainability Yearbook 2021, which is published by S&P Global and takes into consideration the sustainability profiles of over 7,000 companies, also mentioned three other tyremakers: Hankook, Nokian and Bridgestone in the ranking.
Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.
As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.
Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.
The Brand Finance Global 500 2019 report has listed two tyre brands, Michelin and Bridgestone, in its ranking of the world’s 500 most valuable brands. The top two biggest tyre manufacturers in the world both saw their brand value fall in value this year according to the brand analyst, but hung on to placings in the top 300. Michelin took over from Bridgestone as the world’s most valuable tyre brand in 2018, according to the organisation’s sector-based rankings.
By definition, the top 20 ranking focuses its attention on the 20 largest retail chains in a given year. However, it would be wrong to assume that there aren’t equally important changes outside the top 20. Take the next five positions for example, there have also been significant changes in the fifth tier (positions 21 to 25 inclusive). And, with some 20,000 points of sale where tyres can be bought in total (including garages), all 25 positions only account for the top 10 per cent of the overall market. With that in mind, let’s take a look at those that just missed out on the attention of being in the top 20.