A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.
Yokohama HPT, the Japanese tyre manufacturer’s UK distributor, will continue to support young drivers and their progression through motorsport in the UK in 2016. YHPT will continue to support starter forms of motorsport for young drivers as well as a route to allow them to progress through the ranks in the three main disciplines: circuit racing, rallying and rallycross.
UK high-specification brakes and clutch manufacturer Alcon has experienced a successful 2015 motorsport season to go alongside its significant supply deals with Peugeot and Supacat among others. In late November, Kyle Busch claiming victory in the Nascar Sprint Cup race at the Homestead-Miami Speedway, and with it becoming the 2015 champion. Busch brought his Alcon-equipped, Joe Gibbs Racing (JGR) Toyota home 1.5 seconds ahead of his nearest rival, to crown yet another successful year for the Tamworth-based manufacturer.
After passing the midway point of the season for the 2015 FIA World Rallycross Championship, tyre supplier Cooper says the competition is heating up in Hell, Norway, with just six rounds to go. A record number of 47 Supercars will be on the grid in Norway, accompanied by 12 RX Lites competitors, all running on Cooper’s rallycross tyres which are specifically designed for the very unique demands of rallycross – a fusion of gravel and asphalt racing.
Newly-launched Australian rallycross series Sidchrome Extreme Rallycross has selected Hankook Tire as exclusive tyre partner for the next three years. The first event in the inaugural seven-round series takes place in Brisbane on 4 and 5 September, and all three race classes will run on 17-inch Hankook Ventus rally tyres.
The popular FIA World Rallycross Championship and RX Lites series, both racing on Cooper tyres, return to Sweden this weekend, in Höljes on 3-5 July. Previewing one of the most demanding rallycross circuits in Europe, Paul Coates, general manager – motorsport, Cooper Tire Europe, said: “The Swedish round at Höljes places some extreme forces on the tyres, with a sixth gear straight and quick changes from gravel to asphalt, plus the jumps.