Just before Christmas, Motorsport UK announced it had selected Cooper Tire Europe as exclusive tyre supplier for the coming three British Rallycross Championship seasons, and as such is renaming the championship the Motorsport UK British Rallycross Championship 5 Nations Trophy Presented by Cooper Tires. The tyre maker says it is “excited” to extend its motorsport supply portfolio.
Cooper Tires has been confirmed as exclusive tyre supplier for Motorsport UK British Rallycross Championship. It takes over in this capacity from Toyo Tires, and as such from 2020 the championship will be known as the Motorsport UK British Rallycross Championship 5 Nations Trophy Presented by Cooper Tires.
Cooper has become the official tyre supplier to the French Rallycross Championship, a nine-round series, including traditional rallycross venues such as Dreux, Essay-Ducs, Lessay and Kerlabo. Cooper branding will be displayed prominently on cars, trackside and around the paddock.
Cooper Tire Europe has become the presenting sponsor to the RallyX on Ice Festival. The festival takes place over three rounds between 18 and 23 March 2019 in Åre, Sweden. The championship will be known as “RallyX on Ice presented by Cooper Tires”.
Cooper Tire’s involvement in rallycross as official tyre supplier and sponsor of the FIA World Rallycross Championship over the past four years is helping it to improve its European exposure as a supplier of high performance tyres, the manufacturer states. It describes the expertise it gains from the series as a critical part of its ability to produce tyres that can be pushed to the toughest of limits, but the growing popularity of the series, including dedicated coverage up 550 per cent compared to 2013 and reaching younger audiences via mixed media coverage, also provides a hotbed for Cooper to display its performance credentials to new audiences across the globe.
Cooper Tire Europe launched a limited edition Cooper Zeon CS8 ahead of the Cooper Tires World RX of Great Britain at Silverstone. As the official tyre supplier and associate partner to World RX, Cooper was also the title sponsor of the new Silverstone round. The Northamptonshire track hosted World RX as part of the Speedmachine festival on 25-27 May.
Cooper Tire Europe will host Formula One star and ultra-high performance ambassador, David Coulthard, and rallycross world champion Petter Solberg alongside its full range of products at The Tire Cologne exhibition (29 May-1 June).
As part of a new, multi-year partnership with US-based rallycross series Red Bull Global Rallycross (GRC), Continental is developing its very first rallycross tyres. The partnership between GRC and Continental Tire the Americas gets under way in 2018 and will see Continental serve as exclusive tyre provider for competitors in the Supercars, GRC Lites and Polaris RZR categories of the GRC, was well as to the e-GRC electric series that is scheduled to debut in 2019. Continental replaces BFGoodrich as official GRC tyre supplier.
Johan Kristoffersson has sealed the Cooper tyres supplied 2017 FIA World Rallycross championship with two rounds of the series still to go. The PSRX Volkswagen Sweden driver scored his fifth consecutive event win at the last round in Riga, Latvia to seal the title. The result was also the Volkswagen Polo GTi driver’s ninth podium finish in a row.
The sole tyre supplier to the FIA World Rallycross Championship has been named official tyre partner to a new programme for budding rallycross drivers, the 2017 RX Academy. Cooper Tire Europe is, says marketing communications manager Sarah McRoberts, “delighted to be associated with the new RX Academy and assist young drivers learning their craft in the exciting sport of rallycross.”
Cooper Tire Europe has extended its support of the World Rallycross Championship. In addition to being the official tyre supplier and associate partner of the FIA series for the fourth consecutive year, Cooper has become the title sponsor of the 2017 World RX of Hockenheim. Cooper has supported World RX since its inception in 2014, and supplies eight dry and eight wet tyres per Supercar driver at each of the 12 rounds. Cooper also became the presenting sponsor and tyre supplier to the second tier RX2 International series – previously RX Lites – for this season earlier in the year.
With its tyres used by competitors in more than 26 motorsport championships in the UK alone, Yokohama continued its support in 2016 for young drivers across the three main motorsport disciplines; circuit racing, rallying and rallycross.
In 2016 Cooper Tire continued to support the World Rallycross Championship and European Rallycross, also providing tyres to Dakar Rally veteran Xavier Foj, who has taken on the challenge an impressive 26 times. Meanwhile, Avon Tyres burnished its reputation as master of classic motorcycle race tyres, underlined in the Isle of Man this year with victories for Avon in both the Senior and Junior Classic TT races, for John McGuinness and Michael Dunlop respectively.
EKS has clinched the 2016 FIA World Rallycross Teams’ Championship as team-mates Mattias Ekstrom and Topi Heikkinen racked up enough points during qualifying in Argentina – the final round of the season held last weekend – to scoop the coveted title ahead of Team Peugeot-Hansen.
A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.