Following a successful pilot scheme, Kwik Fit is increasing product availability for customers who want to buy tyres that support sustainable rubber production and help protect the rainforests of Indonesia. The company is now offering three brands of tyre that tick these boxes.
Project TREE is the first attempt to establish natural rubber traceability using blockchain, and the UK is the first market where consumers can buy tyres containing verifiable sustainable rubber. Following the launch of traceable Pirelli tyres earlier this month, Hankook Tire & Technology is now distributing tyres manufactured through the project.
Japan’s Itochu Corporation announced today the commercial launch of Project TREE, an initiative that uses a blockchain-based traceability system to ensure the sustainability and traceability of natural rubber. Partners participating in the Project include Itochu subsidiaries and tyre manufacturers, and the UK will be the first market to benefit.