With the 2020 US election shaping up to be the closest in the last two decades, no-one can yet say who will be the winning. However, share price analysts that are literally experts at hedging their bets, have compiled a list of post-Election share picks. In short, while growth is expected across the board in 2021, the recently-berated Goodyear is not the only tyre brand that would stand to gain from the end of Trump presidency.
In April 2019 the US Department of Defense awarded Goodyear a $38 million contract via its Defense Logisitics Agency. This three-year deal for the delivery of aircraft tyres is the most recent in a long supply relationship between the US tyre maker and the country’s military. This relationship continues, despite President Trump’s call for a boycott of Goodyear.
No nasty trick is off-limits in the run-up to the US presidential election. With his call to boycott Goodyear, President Trump has disavowed and repudiated the corporate culture nurtured by the tyre maker over decades. A culture distilled into a concise slogan, ‘Protect Our Good Name’. Non-subscribers can read the full text of this article here.
In order to prevent damage from ‘friendly fire’, Titan International Inc. has issued a statement distancing itself from the spat between US President Donald Trump and the Goodyear Tire & Rubber Company. Titan wants to make it clear that there is absolutely no link between it and the alleged Goodyear diversity training document that’s circulating on the internet.
This publication stands by a long-standing precedent of being a-political. Rather like the saying that it is bad manners to talk religion or politics while dining, we have historically opted not to take a line on such issues. Propriety aside, there is another particular good reason for this approach. During the nearly eight decades since Tyres & Accessories was published in 1946, 16 prime ministers and many more governments have come and gone, but one thing has remained: the motoring public’s demand for tyres has continued and even grown in the medium and long-term. But this column isn’t finishing school, so why the discussion on protocol? We don’t normally engage in politics, but this month politics engaged with the tyre business more directly than ever before when US President Donald Trump told US motorists: “Don’t buy GOODYEAR TIRES”, adding: “Get better tires [sic] for far less!” (see pages “President Trump attacks Goodyear” for further details of the furore).