Tag: premium tyres

Mid-range all-season tyres lead market growth

Mid-range all-season tyres lead market growth

27th July 2018 | 0 Comments

There are signs of significant growth at the top end of the all-season tyre segment, with volume and value skyrocketing in the ultra-high performance tyre segment. According to GfK Panelmarket data comparing figures from July 2016 to June 2017 with the period between July 2017 to June 2018, sales of all-season tyres are up a healthy 9 per cent overall.

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Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1

Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1

25th November 2016 | 0 Comments

No review of 2016 would be complete without a look at some market data. During the course of researching this feature Tyres & Accessories asked market research specialists GfK to share some key insights into what has been happening in the UK tyre retail market during the last year or so. GfK’s data is contained in the infographic below and discussed here by us. Clearly 2016 hadn’t come to an end at that point, so the data reflects GfK’s Point of Sales Tracking information comparing November 2014 to October 2015 with November 2015 to October 2016.

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Seven good all-rounders in ADAC compact car tyre test

Seven good all-rounders in ADAC compact car tyre test

25th February 2016 | 0 Comments

Our neighbours in Germany are gearing up for the seasonal changeover to summer tyres, and every year this rush to swap to the warm weather rubber is accompanied by a rash of tyre tests. ACE and GTÜ were two of the first to release their comparative summer tyre evaluations, and now high-profile German motoring organisation the ADAC has published tests of two different tyre sizes – the smaller of the two tested dimensions is size 185/65 R 15 H, a tyre suitable for small and compact cars. The ADAC tested 16 tyres in this size.

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Premium tyres fight back, yet margins remain headache in e-commerce era

Premium tyres fight back, yet margins remain headache in e-commerce era

11th February 2016 | 0 Comments

An influx of new vehicle registrations has driven demand for premium car tyres upwards in the UK. Yet somewhat paradoxically, the price of these products has continued to fall, further impacting the margin retailers can make versus what they can expect on lower-priced products. Tyres & Accessories sat down with Micheldever wholesale director Alan Baldwin and wholesale marketing manager Rory Carlin to discuss the premium fightback and its symptoms for dealers. “Premium brands are absolutely in the ascendancy,” Baldwin says.

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Bridgestone encourages journalists to spread the premium tyre message

Bridgestone encourages journalists to spread the premium tyre message

9th June 2015 | 0 Comments

The motoring public, states Bridgestone, has “a low understanding of tyres and little affinity with them,” and in many cases consider a tyre to be a round and black commodity typically acquired as a distress purchase. This point of view is unlikely to change unless drivers are more regularly exposed to tyre-related information, and therefore Bridgestone is currently striving to influence the people that may possibly influence you.

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Consumers most likely to repeat-buy mid-range tyres

Consumers most likely to repeat-buy mid-range tyres

12th March 2015 | 0 Comments

Tyrereviews data suggests mid-range is perceived as outperforming premium The tyre-buying public is most likely to repeat-buy mid-range tyre brands, according to data collected and compiled by consumer tyre rating website, tyrereviews.co.uk. The data, which is based on a total of 11,429 consumer reviews even goes as far as saying that consumers believe their mid-range […]

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Australian expert warns of false economy

1st October 2014 | 0 Comments

A new habit in cost cutting measures by major transport companies in Australia is likely to come back to haunt them, according to independent industry expert, Brad Bearman, who says the revamping of tyre purchasing and management dynamics to save costs is highly likely to emerge further down the track as a higher expense. “In general, a sizeable percentage of the larger transport companies are dropping links with the better-known tyre companies such as Michelin, Bridgestone and Beaurepaires for their supply and servicing,” said Mr Bearman. “Instead, they are purchasing tyres directly from non-traditional Asia-based producers and appointing inexperienced in-house tyre fitters in the false belief they will get better results. This is good in principle, but the real problems will emerge a little further down the track,” added Mr Bearman, developer of the world’s only software based Bears Tyre Tracker.

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