French tyre show “Pneu Expo” and the publishing house behind “Le Pneumatique” – currently France’s only tyre trade magazine – are now in new hands. NewsCo Group, a trade publisher based in Boulogne-Billancourt, near Paris, is reported to have purchased Versailles-based company Éditions VB for an undisclosed sum. Éditions VB is said to have had a capital of €166,400.
The organiser of French tyre show Pneu Expo has announced it will not take place as planned on 9 and 10 April 2014. In a statement, Editions VB shared that this decision was taken due to a lack of exhibitor sign-ups received by the application cutoff date on 28 February.
The organiser of last month’s Pneu Expo in France reports that 100 exhibitors from 17 countries displayed their wares at the three-day show. Exhibitor numbers were thus similar to the previous show, and organiser Editions VB says two thirds of the 2013 exhibitors have signed up for the next event.
France has long been associated with fashion, and the organiser of the upcoming Pneu Expo 2013, which takes place next March in Lyon, has ensured visitors to the tyre industry show don’t miss out on this French tradition. Organiser Editions VB says that on the exhibition’s opening night visitors will be able to attend a fashion show, in which “graceful models will parade in sexy outfits composed of…recycled inner tube.”