Pirelli has named STS Tyre Pros Chester as its Performance Centre of the Year for the third year in a row. Each year, one of the network of 120 Pirelli Performance Centres is named PPC of the Year, after the top performing centres in the technical audit have a video mystery shop exercise and scored by an independent assessor.
Pirelli has named STS Tyre Pros Chester as Pirelli Performance Centre of the Year. The newly rebranded STS Tyre Pros in Chester (formerly Central Tyre) achieved a near perfect score in its assessment, Pirelli said, presenting the centre with the award for the second consecutive year. Pirelli awards one of its 116 Performance Centres with the title annually, determining a winner by conducting a video mystery shop at the 10 top performing PPCs, which is then scored by an independent assessor.
The latest depot to join the Pirelli Performance Centre group is Redpath Tyres’ South Gyle depot in Edinburgh. The centre gained Silver status in their recent technical audit. As a PPC, Redpath Tyres will receive ongoing support from Pirelli.
Merityre Little Chalfont in Buckinghamshire is the latest Pirelli Performance Centre to receive an upgrade. The LED reception upgrades have been fitted to the waiting areas of selected Pirelli Performance Centres, in a scheme that will be rolled out across more of Pirelli’s most prestigious dealers in the future.
Pirelli Performance Centres are a carefully selected network of audited tyre dealers that offer the highest possible standards of service to drivers of prestige cars, looking for the most exclusive dealer experience available. To become a Pirelli Performance Centre, each dealership has to meet a set of very demanding criteria, ensuring that only the best achieve PPC status.
Elite Garages Eastbourne and Elite Garages Horsham have become part of the Pirelli Performance Centre (PPC) network.
There are just 100 Pirelli Performance Centres in the UK, making it something of a premium club. Network members are audited and must be “high-quality, high-performance tyre dealerships from across the UK” in order to join. According to Pirelli, only the very top tyre dealers are considered to join the network and a strict set of criteria applies.