Pirelli has claimed leadership in supplying tyres for premium and prestige electric cars at the IAA Mobility car show in Munich. Pirelli equipped almost 25 per cent of the BEV cars and 30 per cent of the plug-in hybrids among the new electric cars on display. The cars were fitted with a mix of Pirelli’s products, such as its P Zero performance and its Scorpion SUV ranges, all featuring the company’s “Elect” marking that signifies that the models have been developed with EV-specific technologies. The Italian brand said that its original equipment homologations for EVs have grown at a rate more than double that on the previous year.
Safer, more comfortable, better performance. These three qualities are what Pirelli says motorists can now expect from its Scorpion range of SUV tyres following the range’s recent revamp, which the tyre maker undertook in response to forecasted global growth in SUV sales over the next few years.
For the past two years, Pirelli has supplied vehicle manufacturers with original equipment tyres tailored for electric and plug-in hybrid cars. The tyre maker is now offering Pirelli Elect products as replacement fitments and states that these are “now widely available” for aftermarket customers. Pirelli has integrated Elect into all P Zero, Cinturato and Scorpion lines, thereby offering the technology for summer, winter and all-season ranges.
Pirelli is displaying its most cutting-edge products that contribute to more sustainable mobility at its stand at The Tire Cologne 2022 (Hall 6.1, Stand A020-B029). “With its appearance at Tire Cologne 2022, Pirelli is underlining its leading position as a high-performance development partner of leading automobile manufacturers for the original equipment of tyres for their models from the premium and prestige segments,” says Wolfgang Meier, chairman of the management board of Pirelli Deutschland GmbH. “In addition, we present ourselves as an attractive and reliable partner of the tyre trade and as a company that is aware of its responsibility for the environment and climate.”
The new BMW iX will roll off production lines on Pirelli P Zero Elect tyres. The electric SUV’s xDrive50 version will run on the 255/50R21 109Y XL and 275/40R22 107Y XL sizes, with the latter size also available for the sportier M60 model. Pirelli will mark these tyres with a star on the sidewall, indicating that they have been developed specially for BMW as part of its ‘perfect fit’ philosophy. Pirelli will also supply to BMW a special, grippy 22-inch tyre designed for maximum performance. This tyre has an “I” on the side, in addition to the star marking.
Pirelli tyres are chosen for many of the most sustainable cars from the world’s leading brands. Nearly three in ten electric cars (29 per cent) at the at the 2021 International IAA Mobility Show in Munich fit Pirelli P Zero or Scorpion tyres. Pirelli is equipping these ranges with its new Elect technology for cars with zero or low emissions, some of which are among those at the IAA show. Pirelli’s Cinturato P7 tyres are also at the show on the BMW 320e hybrid and 3 Series models.
Pirelli launched the Elect marking at the 2019 Geneva Motor Show which is designed to be available as original equipment for “the most modern cars on the road”. Now Pirelli is highlighting that the Porsche Taycan is the first car to use Pirelli Elect-marked tyres.
Pirelli tyres tuned for electric vehicles are signified by the manufacturer’s ‘Elect’ branding, joining a range of other innovations increasingly demanded by car manufacturers and drivers. Elect tyres primarily offer low rolling resistance to maximise electric vehicles’ range, but they are also low-noise models to emphasise the quiet inside the cabin. With the engine no longer the primary source of noise, combatting sound frequencies produced by tyres is vital to capitalise on a key advantage of the new wave of electric cars, Pirelli states.