Cooper Tire Europe has reported on what it says was a successful The Tire Cologne trade fair, an event that saw the Cooper and Avon brands drawing large numbers of visitors to the stand. The Cologne show proved, the tyre maker adds, “an excellent venue” for the global launch of its new Discoverer AT3 line.
Cooper Tire Europe will host Formula One star and ultra-high performance ambassador, David Coulthard, and rallycross world champion Petter Solberg alongside its full range of products at The Tire Cologne exhibition (29 May-1 June).
The FIA World Rallycross Championship 2014 has been launched at the Franciacorta International Circuit in Brescia, Italy. The six permanent two car teams were present at the venue, which is new to the championship, as well as some of the individual Supercar entries, Euro RX and RX Lites competitors, revealing driver line ups and liveries ahead of the opening round in Montalegre, Portugal on 4-5 May. The series, which also announced that it would be televised around the world by 30 different broadcasters, including British Eurosport in the UK, announced that it will be supplied by Cooper tyres earlier in the year.