Much has changed at Nexen Tire of late, a phenomenon particularly noticeable within the South Korean tyre maker’s European operation. In the past two years, the company has set up a new production facility in the Czech Republic and a European headquarters in Germany as part of its ‘Global Nexen’ strategy. This expansion is occurring parallel to similar growth in Korea and the USA.
Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
Peter Gulow, former director of Bridgestone Europe’s Central Region car tyre business, is to be the next managing director for Nexen Tire Europe’s ‘DACH’ region. The tyre maker will most likely provide further detail regarding the appointment this week, however it is understood that Gulow will be responsible for sales and marketing within the German, Austrian and Swiss markets.