As far as years go, 2017 was a special one for Tyre Trading International (T.T.I.). Early on in the piece it delivered growth through the acquisition of Van Aalderen Twen-Tyre, it then witnessed expansion with Reifen Kraftwerk and was rounded off by organisational restructuring following the sale of the company’s Motoria business. T.T.I.’s owner Peter-Alexander van ’t Hof sees last year’s changes as a “big step” for the wholesaler, and 2018 is also looking to be a red-letter year.
Following the signing of an agreement with Sailun at the Tyrexpo Asia show in April, Tyre Trading International’s Peter-Alexander van ‘t Hof has set up a tyre distribution company in Germany. The Düsseldorf-based firm is called Reifen Kraftwerk GmbH (RKW) and has been established together with Oliver Wirt, who brings with him two decades of tyre industry sales experience, most recently for Euro Tyre in Germany. As of this month, Reifen Kraftwerk is supplying the German market from a warehouse in the Rhineland.
Peter-Alexander van ‘t Hof was only 13 years old when he attended his first tyre trade show, the Reifen show in Essen. An unorthodox venue for a freshly-minted teenager to spend his free time, however van ‘t Hof says he “found rubber cool” back then. He tells Tyres & Accessories that he still does, which is a good thing indeed, as three decades later the owner and director of Tyre Trading International (T.T.I.) spends much of his day dealing with the black, rubbery rings.
Netherlands-based wholesaler Tire Trading International (T.T.I.) has taken a majority shareholding in another Dutch tyre wholesaler, Van Aalderen Twen-Tyre B.V. Reporting the acquisition, T.T.I. states that while Twen-Tyre will continue to operate independently and still offer its highly appreciated four-times-a-day delivery service, it will benefit from the greater buying power that T.T.I. enjoys and gain access to an even larger product range.