Change of any sort within an organisation can be difficult, says Richard Todd, but sometimes change is necessary in order to find the right area of focus and to grow in this. Upon becoming chief executive officer of STARCO at the start of last year, Todd took over the day-to-day management of a half-century old company on the cusp of starting the sizable task of redefining its focus and long-term direction. He began working on this in close collaboration with company owner, Peer Ejlergaard. Now, some 18 months later, this direction is clearly visible. At Reifen 2016, Richard Todd spoke about the structural reorganisation taking place within STARCO and the steps taken to realise it.
Starco reports that company owner and chairman Peer Ejlersgaard (56) died of a heart attack at this home on Saturday 5 March. He is survived by wife Hanne Bruun Ejlersgaard and their two sons, Philip and Christian.
After 25 years at the helm of Starco, CEO and majority shareholder Peer Ejlersgaard has handed over executive responsibility for the Starco Group to Richard Todd and Karsten Petersen, and has become chairman of the board. Ejlersgaard is being joined by a new board of directors in a move that aims to further strengthen both the daily management of the company and its strategic development for the future.
Starco has opened a new solid tyre manufacturing facility in Sri Lanka. The new facility, which has a capacity of 100,000 tyres per annum, replaces the original Starco facility in the country three years after starting production, and Starco states that the success of the venture has led to the need for a larger, more modern and better equipped factory. Starco continues that much attention has been paid to employee health and safety and welfare A Sri Lankan ceremony, in which the new workplace and its employees and management were blessed according to the local Buddhist tradition, was held in September to mark the opening.
Starco has introduced a wheel kit for Honda ATV users that require enhanced performance and endurance from their vehicles. The Big Foot, designed at the request of Honda in Sweden, is a fully-compliant kit comprising of four wheels and tyres. The combination was selected and tested for Honda and pairs steel wheels manufactured at Starco’s own factory in Beli Manastir, Croatia with Kenda Bear Claw tyres. The Honda kit is similar to wheel kits already available for other ATV brands under the Starco Big Foot name.