Bridgestone Europe, Middle East and Africa (Bridgestone EMEA) will implement several changes to its leadership structure next month in conjunction with and complementary to the global leadership changes recently announced by parent company, Bridgestone Corporation. The changes take effect 16 September and are part of a broader succession platform designed to cultivate global leaders throughout the enterprise.
Bridgestone has launched Enliten, a new lightweight tyre technology designed to reduce rolling resistance and contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. The company states the new material will benefit car manufacturers, drivers, and the environment.
Bridgestone is applying its DriveGuard runflat technology beyond the original line of car tyres. The tyre manufacturer has added DriveGuard RFT to its Turanza, Blizzak and Weather Control lines, extending the availability of the technology to an even greater breadth of the market.
As of November, Bridgestone will make its proprietary DriveGuard RFT (run-flat technology) available on its main product lines for the aftermarket. Specifically, the Turanza, Blizzak and Weather Control tyre ranges will gain DriveGuard fitments.
Approximately 266 million euros are to be invested into three key Bridgestone production sites in Europe. In a statement covering its plans, Bridgestone Europe shares that funds will be directed towards expanding capacity at its Burgos facility in Spain and the Poznan and Stargard sites in Poland. The expansion projects will take places in phases over the coming five years, with all upgrades expected to be completed by early 2022.
As of 1 January 2018, Thomas Higgins will take over as chairman of Bridgestone Europe NV/SA, succeeding Eduardo Minardi in this position. Higgins will also become a senior officer of Bridgestone Corporation and will retain his role as president of Bridgestone Americas’ US & Canada Consumer Tire Sales Division.
From the 19 awards given at the 15th edition of the Volkswagen Group Awards on 28 June, seven VW Group suppliers received a Volkswagen Group Award in the category of Innovation & Technology. This select group included Bridgestone. Matthias Müller, chief executive officer of Volkswagen Aktiengesellschaft, and Dr Francisco Javier Garcia Sanz, Group Board of Management member with responsibility for Procurement, presented the tyre maker’s award to Paolo Ferrari, chief executive officer and president of Bridgestone EMEA.
Bridgestone now operates a total of more than 900 First Stop, Speedy and Côté Route retail outlets in France now that the company’s acquisition of Group Ayme and its 104 points of sale has been completed. The deal was finalised yesterday, reports Bridgestone EMEA; the French competition authorities gave clearance and authorised the transaction without any restrictions.
Bridgestone’s Olympic partnership was officially ‘activated’ within the EMEA region at the Geneva Motor Show this week. Paolo Ferrari, chief executive officer and president of Bridgestone EMEA, announced the partnership’s extension throughout the region at a press conference that was also attended by Christophe Dubi, the International Olympic Committee’s executive director of Olympic Games.
Paolo Ferrari, who was recently named president and chief executive officer of Bridgestone Corporation’s Europe, Middle East, and Africa (EMEA) business unit and joined Bridgestone on 19 September 2016, will as of next year take on the additional position of chief operating officer of Bridgestone Europe NV/SA. This change takes effect 1 January 2017 and sees Ferrari succeed Yves Kerstens.
Starting 19 September, Paolo Ferrari will begin in the role of president and chief executive officer of Bridgestone Corporation’s Europe, Middle East, and Africa (EMEA) business unit, and additionally become a member of the Bridgestone Europe NV/SA Board of Directors and Executive Committee. Ferrari will be based in Zaventem, Belgium, and succeeds Franco Annunziato as chief executive officer of Bridgestone EMEA; Annunziato was appointed executive chairman and chief executive officer of Bridgestone China Asia Pacific in January 2016.
Chairman and CEO of Pirelli’s NAFTA region, Paolo Ferrari will move on to the position of CEO, Pirelli Latin America region effective 1 January 2015. In the last three years, the NAFTA team led by Ferrari have scaled up Pirelli’s presence in North America across all areas of the business including the expansion of the […]