The new Ferrari 488 GT Modificata is a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events. Announced last November, the 488 GT Modificata makes its first public appearance this weekend at Finali Mondiali Ferrari 2020, which is taking place at the Marco Simoncelli Misano World Circuit in Italy. As expected, it debuts on Pirelli tyres, in this instance the Pirelli P Zero DHE.
Pirelli claims a world first with its original equipment tyre supply to the new McLaren Artura hybrid supercar. The Italian firm isn’t shipping any old bespoke P Zero tyres, rather tyres that will ‘talk’ to the Artura via Pirelli’s Cyber Tyre system. Each of the 235/35Z R19 front and 295/35 R20 rear tyres contain a sensor that loquaciously provides vital data to the car’s onboard computer.
Pirelli shares that its tyres have gained a total of 78 original equipment homologations for the latest versions of the BMW 8 Series Coupe, Gran Coupe, and Cabrio, including M Sport models. These cars ride on bespoke Pirelli P Zero and Cinturato P7 tyres. Depending on model, Pirelli will supply BMW with 18- to 20-inch fitments.
Pirelli has served as sole tyre supplier to the British GT Championship since 2016 and has announced its return for a fifth season in 2020 – with a pair of new-spec tyres. Competitors in the GT3 category will race on the Pirelli P Zero DHE tyre this season, a product that replaces the prior-generation DHD2. Cars in the slightly less powerful GT4 category will wear another new tyre, the Pirelli P Zero DHB, successor to the DH.
It was a glaring omission from an illustrious who’s who of the tyre world – the Pirelli P Zero was nowhere to be seen amongst the list of finalists for the Auto Bild summer 2020 tyre test. Its combined result in the preliminary round’s wet and dry braking tests only sufficed for 25th place from 50 tyres, a result that Auto Bild called “disappointing”. Pirelli isn’t leaving this stain on the P Zero’s reputation unanswered.
Pirelli has announced that its new P Zero Experience supercar track day, run in association with Salon Privé, will take place between 2 and 3 June 2020 in the UK. The event features driving, premium hospitality and of course and exquisite cars. Initially launched in France 10 years ago, the events now take place at Italy’s famous Mugello circuit, the Yas Marina track in Abu Dhabi and the famous Hockenheimring in Germany. This year the home of British motorsport, Silverstone, joins the line-up.
In mid-October Pirelli introduced its Pirelli Tyre Hotel concept to Dubai. The temperature-controlled facility at Pirelli’s P Zero World in Dubai is fitted with custom-designed racks designed to enhance health and longevity of tyres. The concept was first introduced by Pirelli at its Tyre Performance Centre in Burton-on-Trent, England.
Pirelli has presented the tyre that will equip the new Ferrari 488 Challenge Evo from the 2020 season onwards in all four Ferrari Challenge championships. The tyre is the Pirelli P Zero DHA, the product of some seven months of close collaboration between Pirelli and Ferrari engineers. The P Zero DHA is available in size 275/675-19 at the front and 315/705-19 at the rear.
BMW Group has approved the Pirelli P Zero as an original equipment tyre for the BMW M8. The Pirelli tyre has been homologated for the M8 in size 275/35 ZR 20 (102Y) XL (front axle) and 285/35 ZR 20 (104Y) XL (rear axle).
Tyres from the Pirelli Collezione range for vintage and modern classic cars have taken a first-generation Mazda MX-5 to world record glory on the 30th anniversary of the roadster’s launch.
Track Adrenaline is a new product from Pirelli’s Cyber Technologies department, which was launched at the Geneva Motor Show roughly a month ago. Pirelli says this system is aimed at “absolute petrolheads only”, which is why – for the time being at least – it is only available on P Zero Trofeo R tyres.
Pirelli has premiered its new P Zero Winter at the Geneva Motor Show, along with the Track Adrenaline system, a new ‘Elect’ EV-orientated sidewall marking and an update on its Color Edition tyres as original equipment.
The new-generation BMW M5 will come to market in the spring, and in exchange for upwards of £90,000 proud new owners will receive a 592 bhp (441 kW) twin-turbo V-8 saloon with BMW’s xDrive four-wheel drive system and an eight-speed semi-automatic transmission. And custom-made P Zero tyres.
Pirelli prides itself on its leadership of the prestige sector and also continues to increase its presence in the premium category. Central to this is the ongoing success of the P Zero, the latest version of which was introduced last year, 30 years after its debut. The objective was to meet the growing demand for performance, reliability and safety, and to reinforce Pirelli’s Perfect Fit strategy, which means a made to measure tyre for each model of car.
Pirelli will supply a record number of tyres this weekend in Daytona, for the first Ferrari World Finals held in USA. The event, which brings together the European, North American and Asia Pacific editions of the Ferrari Challenge to elect a champion of champions, has previously taken place in Italy and Abu Dhabi. Pirelli adds that it has provided 15,000 tyres across this year’s 18 Ferrari Challenge events on nearly 700 cars on three continents. The World Finals comprises a series of races in equal Ferrari 458 Challenge Evos, and will mark the biggest presence Pirelli has ever had in the competition, with 5,382 tyres being supplied. As well as the Ferrari Challenge cars, there will be an appearance from Ferrari’s Formula One stars and a display of both historic and modern F1 cars.
