CAM’s Online Tyre Catalogue (OTC) now includes 600 brands and more than 326,000 individual products on the back of “unprecedented growth in the last 12 months,” the company states The central tyre data hub includes labelling information where applicable, product size data, and visuals across all available categories of tyre. Users can access the data anywhere in the world.
The MIDaS3 B2B e-commerce platform is being launched by CAM. According to the company, it will enable retailers to interact with dealers more effectively online by delivering stock to all their digital devices including mobile, tablet and PC.
The increasing growth in tyre sales through consumer-facing websites has led CAM to enhance its Online Tyre Catalogue (OTS), available from November, to support the ongoing opportunity for dealers to develop their online business.