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Continental scores best online sentiment in 2015 online branding survey

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Our 2015 online branding study, which measures the online branding of leading tyre firms in partnership with NetNames, has a new winner. After years of Michelin dominance across both the “prominence” and “sentiment” metrics NetNames measures, Continental has surged to victory in the sentiment part of the 2015 survey, overtaking Michelin for the lead and just a whisker behind in terms of prominence.

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Mid-range online brand value growing

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French manufacturer Michelin has won our global online tyre brand value rankings for the seventh consecutive year. However, while Michelin deserves credit for the unparalleled achievement. This year’s research also shows significant growth from Korean manufacturers/mid-range brands. Tyres & Accessories once again partnered with NetNames, a partnership that this year celebrates its 10th set of annual results and 10 years of assessing tyre brands’ online prominence and sentiment.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin returns to the top of online brand ranking
  2. Michelin tops online brand prominence table
  3. Continental scores best online sentiment in 2015 online branding survey
  4. Giti enters the top 10 of leading tyre manufacturers
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