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You are here: Home1 / online brand equity

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Continental scores best online sentiment in 2015 online branding survey

Company Profiles/Reports, Online Brand Equity, Premium

Our 2015 online branding study, which measures the online branding of leading tyre firms in partnership with NetNames, has a new winner. After years of Michelin dominance across both the “prominence” and “sentiment” metrics NetNames measures, Continental has surged to victory in the sentiment part of the 2015 survey, overtaking Michelin for the lead and just a whisker behind in terms of prominence.

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Related news:

  1. Mid-range online brand value growing
  2. Michelin returns to the top of online brand ranking
  3. Michelin tops online brand prominence table
  4. Michelin tops Tyrepress UK social media ranking 2019
15th September 2015/by Tyrepress Editors

Mid-range online brand value growing

Company News, Online Brand Equity, Premium

French manufacturer Michelin has won our global online tyre brand value rankings for the seventh consecutive year. However, while Michelin deserves credit for the unparalleled achievement. This year’s research also shows significant growth from Korean manufacturers/mid-range brands. Tyres & Accessories once again partnered with NetNames, a partnership that this year celebrates its 10th set of annual results and 10 years of assessing tyre brands’ online prominence and sentiment.

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Related news:

  1. Michelin returns to the top of online brand ranking
  2. Michelin tops online brand prominence table
  3. Continental scores best online sentiment in 2015 online branding survey
  4. Giti enters the top 10 of leading tyre manufacturers
1st October 2014/by Tyrepress Editors

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