When Sydney Stapleton set up his business in a simple shop parade at 195 High Street, Watford in 1937 he was one of a number of businessmen taking advantage of the growing market for tyres. Growing his business through the 1950s and ‘60s, his personal renown as one of the industry’s most dynamic characters and an entrepreneur of considerable foresight followed. The location of its headquarters in the vicinity of the M1 is testament to this – in the 1960s Stapleton’s supplied replacement earthmover tyres used to build the Watford-Milton Keynes stretch of the motorway.
The UK’s largest wholesaler, Stapleton’s acknowledges this growing interest in SUV tyres while adding that uncertainty in our domestic market as inflation rises, sluggish growth, and the reduced value of the pound are adding to the case for cheaper products in the SUV/4×4 segment. The wholesaler backs up Goodyear’s point that the current market has been good for premium brands, with demand for such products strong in the SUV/4×4 segment.
Stapleton’s states that it has for several years engaged in expansion, rationalisation and consolidation of its nationwide distribution operation. As a result, the wholesaler says its new regional hubs and larger delivery fleet are yielding advantages for retailer customers. Wholesale director Nigel O’Hara said the company’s “constant focus on our retailers’ individual needs… sets us apart.” The company’s recent efforts have been in translating the benefits of being a national distribution operation to “real competitive benefits” on a local and personal basis.”
For a nation so interested in weather that its obsession has become a national cliché, the UK winter tyre market has continued to elude growth, yet this is not preventing wholesaler Stapleton’s from continuing to make the case for winter tyres. The company stocks a range of premium and house brand seasonal fitments, in which it continues to see potential from both a driver safety and dealer profit perspective. Following the UK’s wettest June since records began in 1910, giving us the impression of a very short-lived summer, Stapleton’s suggested that perhaps it won’t be too much of a wrench to turn our thoughts to the coming winter, the challenges it brings for drivers, and the opportunities for tyre retailers that come in the form of winter tyre sales.
Stapleton’s has restated its commitment to the constant development of its passenger car tyre offering. “What we’re incessantly asking ourselves is ‘who exactly are we doing all this for?’” says Nigel O’Hara, Stapleton’s wholesale director. “And the answer is, that everything we do is for our retail partners first and foremost – and by extension […]
Stapleton’s investment in recent years has been focused on its nationwide distribution operation – including new regional hubs and a larger delivery fleet – the wholesaler said. “It’s all been in response to the retailers’ needs – and we’re gratified by their response to the flexible and responsive operation we’ve created, with faster and more frequent deliveries,” comments Nigel O’Hara, Stapleton’s wholesale director. Retailer feedback has confirmed Stapleton’s customers want to stock a variety of tyre solutions at every price point, but especially in the fiercely competitive mid-market sector. The wholesaler has a range of exclusive brands in this segment, including Maxxis, Nexen, Matador, Event and Riken.
Stapleton’s says that availability, affordability, customer focus and safety remain at the top of the agenda in the passenger car tyre market, a philosophy that inspires its stable of exclusive brands, including Maxxis, Nexen, Matador, Primewell and Event. “It’s a matter of horses for courses really… and when the economic going’s tough as it has been for the last few years, our retailers tell us they need to offer hard-pressed drivers a choice of brands and products that covers all sizes, sectors and price points,” says Nigel O’Hara, Stapleton’s head of general wholesale. “If the retailer doesn’t have the right tyre for the customer at the right time and at the right price, chances are they’ll lose the sale. At the same time, neither we nor our retail partners are willing to sacrifice performance or safety just to stay competitive.”