In order to back “some of the most promising automotive apprentices” making their way into the fast fit industry, Bridgestone is lending its support to National Tyres for a fourth consecutive year by providing a number of ‘tyre toolbags’ designed to help apprentices with their career adventures.
National Tyres has is partnering with summer blockbuster Ghostbusters in a campaign spanning radio, national press advertising and digital campaigns and which is designed to engage with customers and film fans alike.
National Tyres and Autocare reports that it has teamed up with eBay to offer car and van tyres to consumers online. National joins well known retail names Tesco, Argos and Debenhams as a top rated seller on the popular site. According to the company, the new partnership enables National to “reach out to a greater number of customers.”
Michael Bourne, group marketing director at National Tyres and Autocare, commented: “We are always looking at innovative ways to reach new markets. Our research found that traditional eBay customers were unlikely to consider high street retailers for their tyre purchases, assuming prices to be uncompetitive.