Bruce’s Coaches operates some of National Express’s longest routes between Scotland and the south of England, with 14 Scania Caetano Levante coaches, which cover more than 5.6 million kilometres each year. The company recently moved this fleet to Michelin tyres and has reported some startling statistics; it says the brand’s drive axle tyres last up to 130,000km further compared to the previously fitted competitor brand.
In the three months since the Tyred Campaign for a ban of all tyres older than ten years on all commercial vehicles launched, support has been forthcoming from a broad base of sources. Powerful and influential people in business and politics getting behind Tyred include Maria Eagle MP; Steve Rotherham, Liverpool Metro Mayor; Stefan Hay, CEO – National Tyre Distributors Association (NTDA); and Vinay Parmar, executive director of National Express Coaches.
The tyre industry has been involved in numerous awareness-raising campaigns over the years. The quality and creativity of these has increased significantly, especially in the decade since TyreSafe came into existence. However, when Frances Molloy re-launched the “Tyred” campaign on 30 June 2017, you couldn’t help but feel that you were witnessing something quite unique. As most of us in the industry already know, Frances’ son Michael Molloy died in a coach crash in the summer of 2012 that was caused by poor condition, 19 and a half year-old tyres. In fact no tyres on the coach were less than 10 years old. So when she says that Tyred is all about taking old tyres off the road, people listen.
National Express has signed up Michelin solutions to provide a five-year comprehensive tyre management system for its UK fleet of almost 2,000 vehicles. This next chapter in National Express’ relationship with the tyre maker involves its adoption of the ‘Effitires by Michelin’ solutions programme; Michelin says Effitires proved itself “ideal for the public transport group’s diverse operations.”