Tag: MRF Tyres
MRF Tyres adopts 42Gears retail tablet suit
MRF Tyres has selected 42Gears EMM Solution to provide secure access to MRF product application on the tablets in the exclusive stores. 42Gears solution allows MRF to remotely manage the MRF application and push app updates. Further, the digital signage solution enhances customer engagement by turning the Lenovo tabs into kiosks during idle time.
MRF Tyres’ net profits down 22 per cent
MRF tyres has posted a 22 per cent decline in net profit to 300 crore rupees (£34.772 million) for the second quarter, which ended September 2017.
MRF Tyres sponsors three premiership football teams
MRF Tyres scored a hat-trick of sleeve sponsorships deals with Premier League football teams in September - signing Newcastle United, West Ham United, and West Bromwich Albion in one-season deals that last until May 2018. The move can only be seen as a concerted effort to raise brand awareness ahead of the widespread introduction of MRF car tyres in the UK
Michelin takes global social media double
In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.
OE brand pull-through lower in Indian tyre market
According to the JD Power 2017 India Original Equipment Tire Customer Satisfaction Index Study 34 per cent of customers in India cannot recall their tyre brand. Furthermore, only 58 per cent of these customers say they “definitely would” repurchase the original brand, as compared to 65 per cent of those customers who could identify their brand.
MRF Tyres to supply Australian Rally Championship
MRF Tyres has been named the official tire supplier for the CAMS Australian Rally Championship (ARC), Australia’s national rally championship series.
MRF Motorsport Europe profile continues to rise
A year after leading Indian tyre manufacturer MRF Tyres launched its MRF Motorsport business at the Autosport Show in Birmingham this time last year, progress is said to be going well. The latest addition to the European motorsport division’s portfolio is the Honda Civic Cup.
MRF exhibiting at Tyre & Rubber Indonesia 2017
MRF Tyre has confirmed it will exhibit at Tyre & Rubber Indonesia 2017 from 29 March - 1 April 2017 at JIExpo Kemayoran Jakarta, Indonesia.
Volkswagen Vento Cup to run on MRF Tyres
Volkswagen Motorsport India has confirmed its appointment of MRF Tyres as sole tyre supplier to the Vento Cup race series. MRF takes over from JK Tyre, who served as tyre partner for the past six years.
Is MRF Challenge Chennai podium a sign of Indian motorsport global dawn?
The global profile of sport in India has been growing with the country’s economic prosperity, signified primarily by the wealth and interest of cricket’s Indian Premier League. Now the potential for it to become a significant global player in motorsport has been trumpeted by tyre manufacturer – and sporting equipment supplier – MRF. The manufacturer suggests a podium from the final races of the MRF Challenge series at Chennai symbolises India’s emergence; on the top step is Pietro Fittipaldi (grandson of Emerson), 2nd is Harrison Newey (son of Adrian), and 3rd is Mick Schumacher (son of Michael).
MRF considering European car tyre import options
Not only has leading Indian tyre maker MRF Tyres, launched its MRF Motorsport Tyres Europe operation during Autosport International 2016, the firm is also considering importing its passenger car tyres into Europe in the years to come. While MRF has been exporting to between 60 and 70 countries worldwide for some time now the majority of these are in Asia, with others in the Middle East, Africa and South America. A few speciality products aside, MRF hasn’t really been exporting to Europe before now.
MRF Tyres launching European motorsport business at Autosport
Leading Indian tyre maker MRF Tyres is launching its MRF Motorsport Tyres Europe operation during Autosport International 2016. This means the Indian brand, which is well known on the sub-continent, but has yet to make such a big splash outside Asia, will now be available to UK and European customers.
MRF receives state approval for Sadasivpet tyre plant expansion
India’s MRF Ltd has reportedly received approval from the government of Telangana to instigate an Rs 9 billion (£89.5 million) expansion of its Sadasivpet tyre factory in the state’s Medak district. The company first made its expansion plans public in April 2015, quoting an investment sum of Rs 9.8 billion and claiming the project would create an additional 900 jobs. The Sadasivpet announcement followed news in March 2015 that the tyre maker would invest Rs 45 billion in an ‘ultra mega project’ to expand its Perambalur and Arakonam plants in Tamil Nadu.
MRF signs MoU for expanding plants
Indian tyre maker MRF Ltd reports it has signed a Memorandum of Understanding with the Government of Tamil Nadu to invest at least Rs 45 billion (£446.4 million) in two plants located within the state over a seven-year period.
MRF launches ‘Revz’ motorcycle radial
MRF Tyres is claiming an Indian-market first with the release of its Revz motorcycle tyre. This new range marks the tyre maker’s – and the country’s – entry into the motorcycle radial segment, and MRF has embarked on an elaborate digital campaign to get the message out. In addition to commissioning an interactive section for the mrftyres.com website, the tyre maker has taken to Twitter under the #RevzolutionIsHere hashtag and is also revving up interest via other social media sources.