MRF launches ‘Revz’ motorcycle radial
MRF Tyres is claiming an Indian-market first with the release of its Revz motorcycle tyre. This new range marks the tyre maker’s – and the country’s – entry into the motorcycle radial segment, and MRF has embarked on an elaborate digital campaign to get the message out. In addition to commissioning an interactive section for the mrftyres.com website, the tyre maker has taken to Twitter under the #RevzolutionIsHere hashtag and is also revving up interest via other social media sources.