Bridgestone has hosted customers and staff over three days at Mira, where the manufacturer presented its products through a series of driving experiences and displays. “Bridgestone World”, which also included Firestone brand products, comprised various wet handling and off-road driving experiences; a series of activities and displays, including Firestone’s music partnerships; Bridgestone’s sporting sponsorships in a specially created motocross area; and a Bridgestone Golf area.
The penultimate event in the FIM Motocross World Championship, the MXGP of Leon in Mexico, saw Dunlop riders Shaun Simpson (KTM) and Evgeny Bobryshev (Honda) finish in second and third places. Gautier Paulin was in line for a top finish but a crash in the second race saw him drop to sixth overall.
Dunlop riders claimed wins and podiums across the board at the FIM Motocross World Championship Czech Republic grand prix, with Italy’s Kiara Fontanesi claiming the Women’s title on her Yamaha. Dunlop’s Geomax MX32 medium terrain tyres helped the Dunlop riders with five finishing in the MXGP top-ten.
With form, fitness and all manner of other factors to consider, sponsoring an emerging sports star is never an easy task. Yet Bridgestone is positive its decision to back four blossoming motocross stars is paying off. Rob Yates (17) and Jack Timms (20) are currently first and second in the Bridgestone-sponsored British Schoolboy Motorcycle Association (BSMA) Clubman’s Series. The tyre manufacturer says their outstanding performances are currently turning heads as the season reaches its halfway stage, vindicating the decision to single them out in a strong field.
Dunlop heads to Spain with its 11 riders for the sixth round of the FIM Motocross World Championship on Sunday. The Talavera de la Reina track is hard pack and last year saw Steven Frossard take a race victory on the Kawasaki using Dunlop’s hard terrain Geomax MX52 front and medium terrain Geomax MX32 rear.
A number of big motocross names have visited Worcester’s Apex Motocross to try Bridgestone’s new X30 tyre. Multiple British champion Paul Malin appeared as a star guest, with guest appearances by Motors TV commentator Amy Dargan and Bike Channel presenter Suzy Taylor. Two Kawasaki KX250Fs and a pair of Kawasaki KX450s were available to ride on the day, and the tyre was given a tricky workout in torrential rain. The manufacturer will add the new X20 soft terrain tyre to its 2015 motocross range in April.
The Bridgestone motocross portfolio has been expanded through the addition of its Battlecross X20 soft terrain tyre. The range will be available in one front wheel size and three sizes for the rear, and will come to market in April.
Bridgestone says it is “ramping up its plans to make 2015 a year to remember in the world of motocross” after securing the services of a multiple British champion to promote its tyre range. Paul Malin will add his presence to Bridgestone’s day of riding at Apex Motocross in Worcester on 19 February, which will showcase the brand’s X30 and X40 motocross tyres. Seven-time Dakar Rally competitor Mick Extance will also get to grips with the tyres during a day that promises to be one of the biggest and most comprehensive motocross events ever organised by Bridgestone.
Bridgestone has announced a free day of testing for motocross riders to try out the brand’s latest X30 and X40 motocross tyres. Open to riders of all abilities, Bridgestone teases that a “legend of the sport” will also attend the event at Apex Motocross in Worcester on 19 February (10am to 3pm). The manufacturer says […]
Pirelli has announced its title sponsorship of the Offroad British Masters Series in 2015. Run by Offroad Motorsport UK, the Pirelli British Masters Series will be run over six rounds at some of the UK’s top motocross circuits, including Foxhills and HawkstonePark. The manufacturer said it would enhance the availability of rider tuition and prizes for competitors as part of the deal.
Kiara Fontanesi prevailed in the closest and most competitive FIM Women’s Motocross World Championship (WMX) for several seasons. The championship was claimed at Loket in the Czech Republic, with Fontanesi winning the first moto and finishing third in race two on her Yamaha, fitted with tyre supplier, Dunlop’s Geomax MX32 front and MX52.
Members of the historic motorcycle skill display team, White Helmets are to train with Enduro and Dakar legend Mick Extance, courtesy of Bridgestone. The tyre manufacturer is backing The Royal Signals Motorcycle Display Team with equipment and tyres for 2014, and has put the group in touch with the seven times Dakar Rally competitor’s off-road school in Powys, in an attempt to improve each soldier’s riding ability.
Bridgestone has renewed its sponsorship of 16-year-old Redditch rider Rob Yates, following his “breakthrough” year of 2013. Bridgestone training development manager Mark Fereday predicted that Yates is “destined for greater things in the years ahead.” The tyre brand will supply tyres and clothing as Yates competes in such competitions as the GT Cup and British Schoolboy Motorcycle Association championships.
Father-son motocross duo Mick and Adam Extance have given Bridgestone’s new motocross tyre their approval, with the latter saying the Battlecross X30 was “up there with the best tyre I’ve ridden on.” Seven times Dakar Rally competitor, Mick Extance tested the Battlecross X30 at his off-road school track in the Welsh mountains. Mick, who was […]
Pirelli will be an official “motorcycle tyre” sponsor of US championship the Monster Energy AMA Supercross for the 2014 to 2016 seasons and sole tyre supplier for the Toyota/Yamaha/JGRMX and BTO Sports-KTM teams. By signing a multi-year agreement with championship promoter Feld Motor Sports to be an official sponsor and through its support of riders Josh Grant, Justin Brayton, Andrew Short and Matt Goerke, the Italian tyre maker hopes to enhance its brand profile in the North American market.