Triangle Tyre’s new ultra-high performance tyre, the EffeXSport TH202 has achieved a milestone in the Chinese manufacturer’s development of greatly improved products targeting growth in the UK and wider European markets. The tyre has achieved the top A-grade rating for wet grip on the European tyre label on more than half of its size range. Triangle unveiled the new flagship product at The Tire Cologne 2022 in preparation for its European market introduction in 2023. It said that its latest advanced technologies had allowed Triangle to bridge the trade-off between performance and comfort, developing a tyre with “excellent results” in dry and wet braking, driving precision, stability at high speed, and wear resistance.
Courier vehicles are now ubiquitous in urban areas. This significant increase in city distribution traffic, with shorter distances driven to deliver smaller packages, has led to growth within the light commercial vehicle segment in the last few years. The opening of new hubs and the restrictions for bigger vehicles from entering some cities has provided the impetus to develop a more capillary delivery service, creating higher demand for light truck tyres.
Key products in Triangle Tyre’s new generation range for Europe came to market in the last quarter, and Triangle sees their introduction as something of a brand relaunch within the region. The arrival of these new tyre lines is accompanied by a rebooting of how Triangle presents its range as well as the promise of […]
Triangle Tyre has signed a distribution agreement with wholesaler B+B Reifencenter for the German market. Triangle stated that the agreement is part of its strategy to increase its presence across Europe. This also encompasses a renewed range of improved car tyres.
Following Triangle Tyre’s initial public offering (IPO) in 2016 on the Shanghai Stock Exchange, the company has raised capital to drive its business forward. As a result, the Weihai-Shandong based company has initiated a globalization process aimed at increasing its shares in the most strategic markets. This means the establishment of new European Headquarters in Milan, Italy and a newly appointed European team. Triangle Tyre has chosen Corrado Moglia to lead its European growth agenda, as general manager for Europe. Moglia is a tyre veteran with more than 25 years of experience in the industry with Bridgestone, Marangoni and Giti Tire in his career, with his latest position in Giti being managing director for Latin America and Europe.
Cooper Tire Europe has appointed Mirco Spiniella as its new business development director. Spiniella will be responsible for the implementation of Cooper’s sales and marketing strategy, with a focus on business intelligence and key account management in the German, Swiss, Spanish and French markets. He will report to Sylvain Borré, general manager European Subsidiaries.