Mickey Thompson’s Baja Legend EXP off-road have claimed 2021 Specialty Equipment Market Association (SEMA) Show Best New Product Awards in the Tire and Related Product category. Mickey Thompson’s ET Street Front drag tyre and Cooper Tire’s Discoverer Snow Claw were also named runners-up.
Cooper Tire Europe has launched a new all-terrain, all-season SUV tyre – the Cooper Discoverer A/T3 Sport 2. The tyre balances on-road stability and off-road capability. It carries the Three Peak Mountain Snow Flake and M+S ratings for harsh winter conditions and slippery surfaces.
As it is doing in the USA with its Road to Indy engagement, Cooper Tire will continue to race in the virtual world in Europe. The coming weeks will see the launch of the World RX Esports Invitational Series, with Cooper Tire Europe as tyre ‘supplier’.
Avon Tyres will support the Leicestershire & Rutland Blood Bikes (LRBB) this year by equipping the charitable organisation’s van and motorcycle fleet. Under the arrangement, the tyre maker will supply Avon ZT7 van tyres and Avon Spirit ST motorcycle tyres, products it says are designed to deal with the variety of roads and weather conditions encountered by the LRBB.
Cooper Tire Europe has added the Cooper Discoverer AT3 LT and the Cooper Discoverer AT3 XLT to its 4×4 line-up. Building upon the launch of the tyres in the United States, a range of sizes will now be made available in UK and other European markets.
A selection of Cooper 4×4 and high performance tyres equipped tuning company Liberty Walk’s vehicles at the 2020 Autosport International show. Exhibiting in the ‘Performance & Tuning Car Show’, Liberty Walk Europe’s eye-catching stand contained Cooper’s Zeon 4XS Sport and the Cooper Discoverer STT Pro POR.
Avon Tyres will celebrate its famous victory at the 1959 24 Hours of Le Mans with Aston Martin during this year’s Autumn Classic at Castle Combe on 5 October. Established in 2012, the Autumn Classic has developed into a popular event on the classic racing calendar, providing grids full of spectacular cars from the 1950s, 1960s and 1970s.
Avon Tyres welcomed members of the Aston Martin Owners Club (AMOC) to its Melksham headquarters last Saturday for a celebration of the two British brands, 60 years after pairing up for victory at Le Mans.
Avon Tyres is launching its third generation of all-terrain performance tyre, the Avon AX7. This latest addition to the Avon line-up is aimed at crossovers and SUVs of all sizes and is available in eight sizes for 16- to 20-inch rim diameters.
Cooper Tire Europe has introduced its new Discoverer ATT. The new 4×4/SUV tyre is designed for 60 per cent on-road, 40 per cent off-road applications, with fitments available for a wide range of CUVs and SUVs.
Cooper Tires has produced a new series of videos with ex-Formula 1 star and brand ambassador David Coulthard. In the new DriveTribe.com series, the tyre manufacturer challenges Coulthard to explore the role that tyres play in a range of extreme driving conditions.
Cooper is the latest tyre brand to add an all-season product to its UK and European market range. Called the Discoverer All Season, the new arrival is marketed by Cooper Tire Europe as a tyre “designed to deliver reliable traction in unpredictable weather all year round.” The ‘designed in Europe, for Europe’ range wears the three-peak mountain snowflake (3PMSF) mark on the sidewall and will be offered in a wide range of sizes.
Cooper Tire & Rubber Company Europe has appointed Michiel Kramer as sales director for Europe, and Brian Sprott as sales director for the United Kingdom and Western European sales region.
Cooper Tire Europe has reported on what it says was a successful The Tire Cologne trade fair, an event that saw the Cooper and Avon brands drawing large numbers of visitors to the stand. The Cologne show proved, the tyre maker adds, “an excellent venue” for the global launch of its new Discoverer AT3 line.
Avon Tyres’ Motorsport division is also using its knowledge from race programmes to develop its high performance car tyres. Its partnership with competitive Caterham championships has spanned more than 25 years and is still going strong. This year the brand retained the title sponsorship of the Roadsport Championship, which is for drivers fresh from the Caterham Academy starter series. This grassroots sport is what underpins Avon’s “arrive and drive” ethos – transferring its expertise and development from the production of race tyres to passenger car products that are track-ready.
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