Tyres And Motor Sports
Of course, most media interest in respect of tyres in motor sports nowadays is in Formula 1. In this top discipline Bridgestone and Michelin are the rivals, even the phrase “war of tyres” has been coined. But there are also World Championships in Motor Cycle Sports, national competitions with an exclusive tyre supplier or different tyre manufacturers take place. Sometimes the engagement in motor sports may lead to technical progress for tyres, but in the first line it is an instrument of marketing.