Michelin will supply replacement tyres to the all-inclusive electric car subscription service Onto. Speaking about the decision to fit Michelin tyres, Onto states that it wants to ensure users can access dedicated electric vehicle (EV) tyres. Rob Jolly, co-founder and CEO of Onto said the company wanted a tyre partner that “truly understands EVs” and the “huge impact” tyres can have on EVs’ performance. The company wants its tyres to support extended battery range, low noise and long-lasting safety throughout their life. Chris Smith, managing director of Michelin UK, added that the deal demonstrates both brands’ commitment to sustainable mobility.
The Michelin Group aims for complete carbon neutrality by 2050, and it seems that every little helps. The tyre maker’s efforts even extend to its communications, and so it was that when sharing news of a new product’s impending launch, Michelin encouraged invitees to take their ‘first eco-action’ by spurning e-mail contact in favour of text messages. It explained that this form of communication’s carbon footprint was 0.00125g, some 200 times smaller than that of an e-mail. I did not know that.
No obvious successor was in sight when Michelin phased out its Energy Saver and Energy Saver+ ranges last year; the tyre maker recommended its Primacy 4 as an alternative. But the wait for a true replacement to the Energy Saver will soon be over. Next month Michelin will present what it calls its “most eco-friendly tyre range”, the Michelin e.Primacy.