Growth within the all-season tyre segment is brisk. These tyres hold around ten per cent of the consumer replacement market in Europe, and sales are rising by almost 20 per cent year-on-year. Figures for the UK market are broadly similar. Runabouts and smaller SUVs have driven most activity within the segment to-date, yet Vredestein believes demand exists and is increasing further up the automotive food chain. To cater for this anticipated demand, it has introduced an all-season tyre specifically developed for performance vehicles.
The Vredestein tyre range has been expanded in response to fast-rising demand for modern classic cars. The first tyre will be launched in September and is designed for the original Audi Quattro. The tyre’s development was assisted by none other than former Formula One champion and Vredestein ambassador Jochen Mass.