Growth within the all-season tyre segment is brisk. These tyres hold around ten per cent of the consumer replacement market in Europe, and sales are rising by almost 20 per cent year-on-year. Figures for the UK market are broadly similar. Runabouts and smaller SUVs have driven most activity within the segment to-date, yet Vredestein believes demand exists and is increasing further up the automotive food chain. To cater for this anticipated demand, it has introduced an all-season tyre specifically developed for performance vehicles.