Michael Andre (60) is retiring at the end of 2018. The news comes after five years with Kenda Rubber Industrial, where he has been marketing and sales manager automotive Europe responsible for the European passenger car tyre business of the Taiwanese tyre manufacturer. In this role Andrew has led the phased introduction of the Kenda brand to the German and other key European markets.
The performance of the Kenda Emera A1 in a summer tyre test conducted by Finland’s Test World is viewed by the manufacturer as a confirmation of the tyre’s competitiveness and validation of its aim to produce premium tyres for the European market. Test World evaluated 18 size 205/55 R16 tyres in March; Kenda states its satisfaction with the Emera A1’s ranking in the “upper midfield” of test results.
Kenda will exhibit new products specially designed for the European market to underpin its commitment to quality, the manufacturer states. Each of its latest products “use European requirements as a benchmark,” it added, “and have a clear focus on safety.” Its most important exhibit will be the latest Kenda ultra-high performance Emera A1summer tyre, which is designed to produce excellent handling on dry and wet roads with outstanding braking performance. The manufacturer will also shine a spotlight on its latest winter tyres; the Komendo Winter for vans and the Wintergen 2 for cars. Each of these new-generation products has been developed with the intention of achieving “a breakthrough into Europe’s quality segment by offering products for the European market,” Kenda stated.
Taiwanese manufacturer Kenda has sold products into European markets for some time, but Reifen 2014 is seen as an opportunity to enhance and solidify its position. This rejuvenation of Kenda’s European business is inspired by the establishment of a new European headquarters in Oldenburg, Germany, and two key appointments.
Taiwanese tyre maker Kenda intends to strengthen its passenger car tyre business in Europe, and has named the German market as a particular focus. To support its efforts, the company has opened a European headquarters in northern Germany and as of 1 September 2013 employed former GITI Tire passenger car tyre marketing director Michael Andre as its marketing and sales manager for automotive tyres.