Bridgestone’s position within the motocross tyre segment has been strengthened by its selection by Britain’s most decorated rider of all time, who labelled the range as “amazing”. In what Bridgestone describes as a “huge breakthrough”, the brand will be fitted to all bikes at Dave Thorpe’s Honda Off-Road Centre as well as to each bike at his Honda Adventure Centre.
A motocross world champion has joined some of the sport’s brightest lights on Bridgestone’s Battlecross products. Graham Noyce famously won the 500cc World Championship in 1979 and to commemorate the 40th anniversary of his success, he will get back in the saddle of his Honda, fitted with Bridgestone Battlecross tyres. The rider will showcase the skills that made him a champion at the Farleigh Castle Motocross of Nations (VMXdN) on September 7 and 8, along with other household names of the sport.
Five motocross stars running on Bridgestone’s range of Battlecross tyres have secured seven championship titles. Josh Gilbert, Callum Green, Josh Waterman, Rory Jones and Simon Lane all competed on the company’s products in 2018 and all won significant pieces of silverware, before paying tribute to the rubber that kept them on track all year round.
Nine talented young motocross riders have been praised for their natural biking ability by Bridgestone, which is backing their quests for silverware with a season’s supply of tyres. This year the tyre maker is expanding its portfolio of sponsored stars with three further riders: Nadiya Jones, Ray Rowson and, making a return, Jack Timms join Morgan Evans, Rob Yates, James Hanscomb, Harry Linton, Josh Waterman and Charlie Chater. All will compete on Bridgestone Battlecross products.
Taking your car in for its annual MOT test and a new set of tyres is rarely an experience to remember – but for one Lincolnshire motorist, the occasion was an event that will live long in the memory, as it resulted in her becoming the proud owner of a brand spanking new BMW 1 Series.
In order to back “some of the most promising automotive apprentices” making their way into the fast fit industry, Bridgestone is lending its support to National Tyres for a fourth consecutive year by providing a number of ‘tyre toolbags’ designed to help apprentices with their career adventures.
Bridgestone has signed a new deal with the British Schoolboy Motorcycle Association (BSMA), making the tyre manufacturer the title sponsor of the Bridgestone BSMA National Series 2016. The new agreement means Bridgestone will complete a third successive year of involvement with the category, formerly known as a BSMA Clubman’s Series. The tyre giant adds that “massive improvements” are already planned for the youth series.
Bridgestone has hosted customers and staff over three days at Mira, where the manufacturer presented its products through a series of driving experiences and displays. “Bridgestone World”, which also included Firestone brand products, comprised various wet handling and off-road driving experiences; a series of activities and displays, including Firestone’s music partnerships; Bridgestone’s sporting sponsorships in a specially created motocross area; and a Bridgestone Golf area.
With form, fitness and all manner of other factors to consider, sponsoring an emerging sports star is never an easy task. Yet Bridgestone is positive its decision to back four blossoming motocross stars is paying off. Rob Yates (17) and Jack Timms (20) are currently first and second in the Bridgestone-sponsored British Schoolboy Motorcycle Association (BSMA) Clubman’s Series. The tyre manufacturer says their outstanding performances are currently turning heads as the season reaches its halfway stage, vindicating the decision to single them out in a strong field.
A number of big motocross names have visited Worcester’s Apex Motocross to try Bridgestone’s new X30 tyre. Multiple British champion Paul Malin appeared as a star guest, with guest appearances by Motors TV commentator Amy Dargan and Bike Channel presenter Suzy Taylor. Two Kawasaki KX250Fs and a pair of Kawasaki KX450s were available to ride on the day, and the tyre was given a tricky workout in torrential rain. The manufacturer will add the new X20 soft terrain tyre to its 2015 motocross range in April.
Bridgestone says it is “ramping up its plans to make 2015 a year to remember in the world of motocross” after securing the services of a multiple British champion to promote its tyre range. Paul Malin will add his presence to Bridgestone’s day of riding at Apex Motocross in Worcester on 19 February, which will showcase the brand’s X30 and X40 motocross tyres. Seven-time Dakar Rally competitor Mick Extance will also get to grips with the tyres during a day that promises to be one of the biggest and most comprehensive motocross events ever organised by Bridgestone.
Bridgestone has announced a free day of testing for motocross riders to try out the brand’s latest X30 and X40 motocross tyres. Open to riders of all abilities, Bridgestone teases that a “legend of the sport” will also attend the event at Apex Motocross in Worcester on 19 February (10am to 3pm). The manufacturer says […]
Bridgestone is supplying National Tyres’ next generation of automotive apprentices with “tyre toolbags” for a second successive year. The manufacturer says it was keen to support the vocational offering by way of a branded holdall for each learner for another year, containing a wide range of equipment to assist in both the classroom and in-branch, after first hearing about National’s pioneering NVQ level 2 training courses in 2013.
Bridgestone has renewed its sponsorship of 16-year-old Redditch rider Rob Yates, following his “breakthrough” year of 2013. Bridgestone training development manager Mark Fereday predicted that Yates is “destined for greater things in the years ahead.” The tyre brand will supply tyres and clothing as Yates competes in such competitions as the GT Cup and British Schoolboy Motorcycle Association championships.